-
Written by Theo Papadakis of cScape, this informal guide gives you the lowdown on the key ideas in Persuasion, from Aristole to Ziegelmueller, via goodwill, kairos, motivation and reciprocity.
Filed under: Quick Links
November 11, 2009 • 12:09 am 0
links for 2009-11-10
November 10, 2009 • 12:07 am 0
links for 2009-11-09
-
Multi-channel precision marketing is an integrated solution to handle on-going dialogs with customers, over time, across channels as customers’ behaviors change. By presenting targeted offers and customized promotions at the individual shopper level, WebSphere Commerce Version 7.0 enables companies to design and fine tune on-line shopping flows, content and e-marketing messages that resonate with the target audience, and help to make the brand stand out over the competition.
Filed under: Quick Links
November 3, 2009 • 12:08 am 0
links for 2009-11-02
-
Pets at Home is the UK-based retailer of pet goods, most well known for their large out of town superstores, packed to the rafters with pet products. The company is embarking on a mission to make its presence felt in the online space and this commitment is reflected in the launch of their brand new website. K9 Magazine takes you on a video tour as we give our opinion on the all new, PetsatHome.com.
Filed under: Quick Links
October 29, 2009 • 12:09 am 0
links for 2009-10-28
-
A comprehensive list of UK journalist on Twitter
Filed under: Quick Links
October 20, 2009 • 12:07 am 0
links for 2009-10-19
-
Refine your online advertising with Google Ad Planner, a free media planning tool that can help you:
Identify websites your target customers are likely to visit
Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans for yourself or your clients
Create lists of websites where you'd like to advertise.
Generate aggregated website statistics for your media plan. -
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. See examples of how you can use Google Insights for Search.
-
The book I wish I could get a copy of in the UK: Zappos.com Gear Zappos Culture Book – 2009.
Filed under: Quick Links
October 16, 2009 • 12:10 am 0
links for 2009-10-15
-
BtoB's annual top agencies spans the gamut of agencies large, medium, small and interactive. Our editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns, recognizing achievement of three agencies in each category.
-
Halfords User Generated Content increases conversion, doubles page views. Review readers and writers convert 82% higher. Customers who interact with online Q&A convert 58% higher. In April 2008, Halfords teamed with Bazaarvoice (and Salmon) to implement Ratings & Reviews and Ask & Answer, to further engage with its clients online and drive sales. By September 2009, Halfords was receiving an average of over 100 user contributions and interactions daily. Analysis done at this point proved that user-generated content had a positive impact on Halfords’s online business.
Filed under: Quick Links
October 15, 2009 • 12:09 am 0
links for 2009-10-14
-
As Zappos grow as a company, it has become more and more important to explicitly define the Zappos core values from which they develop their culture, brand, and business strategies.
-
Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics and Internet Market Research Data, for over 233 individual countries and world regions.
Filed under: Quick Links
October 13, 2009 • 12:10 am 0
links for 2009-10-12
-
A Better Way to Discover Twitter Apps – oneforty is your Twitter outfitter, with tons of resources for all things Twitter. Currently tracking 1811 apps that make Twitter even better.
Filed under: Quick Links
October 12, 2009 • 12:10 am 0
links for 2009-10-11
-
The changes in consumer behaviour brought on by the recession and the meteoric rise of social media have shaken up both clients and their agencies. For some it has been a struggle to get to grips with this new era of consumer power, while others have benefitted enormously. But all are having to reassess digital’s place in companies’ business strategies, discovers new media age editor-in-chief Michael Nutley
Filed under: Quick Links
October 9, 2009 • 12:09 am 0
links for 2009-10-08
-
French cinephile forum Vodkaster has created an in-depth infographic based on the most critically acclaimed films of all time. The chart plots everything from Casablanca to Gandhi to Dr. Strangelove, arranged in a flowchart.
Filed under: Quick Links
October 8, 2009 • 12:07 am 0
links for 2009-10-07
-
Smart phone adoption among U.S. insurance customers is growing, and customers are beginning to engage insurers via the mobile Web for policy administration, claims and bill pay.
Filed under: Quick Links
October 5, 2009 • 6:03 pm 0
links for 2009-10-02
October 3, 2009 • 12:34 am 0
links for 2009-10-02
September 29, 2009 • 12:11 am 0
Recent Comments