Every idea has a story

Behind every idea is a story.
‘Clicking’ is the perfect mechanism for navigating online. But what if you took ‘clicking’ away? What changes would it create? Would it be change for good or bad, and what would users gain? A German student of UI thought he would find out. Explore dontclick.
Ok, the [...]

e-bore-ometer

Are you an e-bore? Take the test here.

Proof

I was asked to prove something today. Prove that an idea could work.
Trouble is it hasn’t been done before.
If an idea is truly innovative it is very likely that ‘finding proof’ will be difficult or impossible. In all likelihood - the more difficult it is to find proof, the more innovative the idea [...]

Good Advertising Concept

I generally don’t like advertising. And rarely advocate it for b2b brands. But occasionally a good advertising idea needs showcasing.

A Tale of Two Companies

My wife relays a story about her recent telephone call with BT. The story goes like this…
1) My wife calls BT. She would like to know how much our telephone calls to the US are this month. The call is eventually re-routed to India. She is kept on hold for over [...]

MS Ipod XP 2006. SP.2

Couldn’t resist. Microsoft Re-Designs the Ipod Packaging

Brand Aid

Yesterday evening I attended a branding seminar featuring the wonderful Rita Clifton, the Chair(wo)man of Interbrand. It is normal for me to walk away from events like this feeling a tad nauseous at the sight of yet another delegate in a pair of thick rimmed Hugo Boss spectacles or Armani suit, but fortunately this [...]

1% matters

Boy Genius over at Confessions of a Brand Evangelist is describing what I call the 1% phenomena. He discusses the fact that his vet (yes it is his vet, not the dogs) loves his job - and because he loves his job he shows unmitigated warmth and kindness when every dog or cat comes [...]