Every idea has a story

Behind every idea is a story.

‘Clicking’ is the perfect mechanism for navigating online. But what if you took ‘clicking’ away? What changes would it create? Would it be change for good or bad, and what would users gain? A German student of UI thought he would find out. Explore dontclick.

Ok, the flash interface isn’t great for indexing page content. The design won’t meet accessibility standards. But you explore the pages.

Getting potential customers to explore and interact with your brand and products should be a strategic imperative.