“Marketing Leaders” emerge from CIM

If you are passionate about technology like I am - take a look at The Marketing Leaders website.
This is an online community that has emerged out of CIM Tech.
I think this community will establish itself in the high tech space. Why? Well as you know I believe that marketers hide behind jargon, rhetoric, [...]

How to do viral properly….

The folks at Trojan Condoms know how to do a viral campaign.
 

 
For more visit the Trojan Games website

British Gas go Viral…

…In a very British way.
Safe, dull, boring, and politically correct.
British Gas Business has launched its first viral email campaign with a “humorous” video clip to encourage businesses to switch electricity supplies.

According to British Gas Business, the clip aims to drive awareness of an incentive offer throughout the business community. It claims businesses are given the [...]

Is SEM a priority for you?

Tom Ranseen from No Spin Marketing says he’s never had a client where effective SEM did not positively impact their business. He says the vast majority of organisations stick their heads in sand when they hear “SEM” or “SEO” and continue to believe one or more of the following myths:

Our [...]

10 word of mouth tips for event planners

Corporate Event Magazine (a bible for event planners) asked Ben McConnell and Jackie Huba from Church of the Customer, to compile 10 tips to generate word of mouth for customer events. The full article is available here on the Corporate Event Website.
Here are the 10 tips in brief:
1. Ask Customers to Facilitate [...]

Best of both World’s?

I like Google. And Yahoo! Now I can use both simultaneously with GahooYoogle.
This independent website will search both of the major search engines at the same time. Type in your search term, click Search, and the search results from both search engines are presented in adjacent columns.

Alternative Advertising

Strategic Alternative Marketing takes many forms, but advertising on the side of a sheep isn’t one of them. It’s alternative. It might be considered marketing. But it certainly ain’t strategic.
Ok, so the image may spread quickly via the Internet. The image may be viewed by lots of people. But consider [...]

Not all people are created equal

I did some digging in website logs from a corporate website today. What I noticed after running some analystics was that people who linked to the site from a particular source spent more time / viewed more pages / and downloaded more content than all the other linkages combined.
Traditional marketing counts leads. One, [...]

Design matters

Go here and tell me that design doesn’t matter.

Mass Customisation

I was introduced to the term ‘Mass Customisation’ today.
I like it.
The marketer that acts like a tailor - cutting a perfect suit for each and every individual that passes through the door - will win loyalty and leave a lasting impression.

Change This.

You may have heard of Change This. Its a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.
I love the idea of manifesto’s. They are rich, sticky, and can be distributed quickly easily and [...]

How to reach the world, in six easy steps

According to George Silverman over at his word-of-mouth marketing blog - word of mouth is Nuclear Marketing NOT Viral Marketing.
Whatever it is called - it IS Strategic Alternative Marketing in action.
The maths is scary. Traditional marketers will no doubt cast doubt over the credibility of 25 people telling 25 people - telling 25 people [...]

April Fool’s Day Hoaxes

According to Seth Godin, All Marketers are Liars. Once a year everyone joins in.
The Top 100 April Fool’s Day Hoaxes are here.