10 word of mouth tips for event planners
Posted on April 14, 2006 by Chris Hoskin
Corporate Event Magazine (a bible for event planners) asked Ben McConnell and Jackie Huba from Church of the Customer, to compile 10 tips to generate word of mouth for customer events. The full article is available here on the Corporate Event Website.
Here are the 10 tips in brief:
1. Ask Customers to Facilitate Activities
2. Provide Peer-to-Peer Opportunities
3. Be Interactive
4. Set Word-of-Mouth Goals
5. Be Creative and Surprising
6. Plan a Social-Media strategy
7. Make Wi-Fi Access Free
8. Webcast presentations, Sessions, and Keynotes
9. Solicit Feedback
10. Create Ownership
This is a great list. If I was asked to add one thing it would be:
11. Never sell, always educate
Make sure you read their detail
