British Gas go Viral…

…In a very British way.

Safe, dull, boring, and politically correct.

British Gas Business has launched its first viral email campaign with a “humorous” video clip to encourage businesses to switch electricity supplies.

According to British Gas Business, the clip aims to drive awareness of an incentive offer throughout the business community. It claims businesses are given the guarantee that any written quote for electricity supply will be either matched or bettered and they will receive free electricity for one month on switching.

Viral stuff is really ‘trendy’ right now. When done correctly it can be a really cheap way of catching eyeballs or heightening mindshare. But correct me if I am wrong, for this media to work, you need to be brave, funny, emotive, raw or punchy. Better still. All 5.

This isn’t viral because it simply won’t spread.