onethousandpaintings

Effective marketing is a wonderful thing, and I couldn’t help but get embroiled in this one. One Thousand Paintings
One thousand numbers = one thousand paintings. All beautifully painted on canvas (approx. 12 x 12 x 1.5). Each number is unique - the number and the demand define the price. An experiment of art & [...]

Media 2.0

“Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock.”
Ben Hecht (1893 - 1964)
If your not into newspapers, but into the media revolution and PR generally, go to the Pr Machine blog.
Today’s news…..

“AdSense Upgrade to [...]

How NOT to make friends and influence people….

PR. Is it a mainstream tactic or an element of a Strategic Alternative Marketing strategy?
It is the latter, but many high technology companies get their PR strategies completely wrong.
SiteMorse offers a range of website testing services that require no setup, downloads or technical support to operate. SiteMorse measures performance, tests functions and checks compliance (HTML/eGMS/Accessibility). [...]

The economics of buzz

For too long marketers have lauded, lambasted or sat on the fence with regards to the economics behind buzz and word of mouth marketing. I believe that is because most marketers always seek proof, are typically risk averse and typically hide behind volume based activities.
Dr Paul Marsden and Alain Samson of LSE and Neville Upton [...]

Raising the bar

Over at The Quiet Revolution in Email Marketing a post in January passed me by. There are some easy and very obvious ways in which the permission marketer can raise the bar. To me the permission based behaviour identified by Bill Nussey in italics is bang on the money and what EVERY marketer in [...]