Raising the bar

Over at The Quiet Revolution in Email Marketing a post in January passed me by. There are some easy and very obvious ways in which the permission marketer can raise the bar. To me the permission based behaviour identified by Bill Nussey in italics is bang on the money and what EVERY marketer in the b2b technology sector should be doing.

1. Check here if you’d like to receive offers and promotions from our partners.

Rest assured that your email address will never be given away to our partners directly — we will manage the list ourselves or through a third-party list manager, and you can come back to our preference page at any time and terminate these partner mailings. None of our partners will send you messages directly unless you explicitly opt-in at their Web sites.

2. Check here if you’d like to receive offers and promotions from our partners.

Please note that we will be giving your email address to a reputable third-party list manager. That manager will make your address available to reputable advertisers. Any messages you receive will provide you both the option to no longer receive messages from those advertisers as well as the option to be removed from the list manager’s list altogether.

3. Check here if you’d like to receive offers and promotions from our partners.

We will do our best to only sell your name to reputable advertisers who will honor any opt-outs you subsequently request. However, by checking this box, you agree that you understand that you have explicitly given your permission to be contacted and emailed by third-party advertisers who do not necessarily have any relationship with us outside purchasing your email address.