Come in. If you can get past the Porsche.

If you can make out the photo above that I snapped recently with my phone, you’ll see a traditional Insurance Broker in London (Chelsea). Parked outside, as close to the front door as possible, is an Audi S6 and a (new) Porsche 911.
There are a few reasons why I took the photo.
1) Why does an [...]

Am I bovvered?

“Am I bovvered?” (sp. bothered) A great phrase from the award winning The Catherine Tait Show.
But what is the link to Strategic Alternative Marketing®?
When you get an email do you reply immediately? When someone leaves you a voicemail do you return the call that same day? Are your offices clean and tidy? Do [...]

What Every Good Marketer Knows (Source: Seth Godin)

As the American’s would say - here are some “game changers”.
The challenge: Embrace them.
I am not bored of saying it. This is Strategic Alternative Marketing®

Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more [...]

The Top 10 online UK brands in 2006 by growth

 
User-generated content websites such as YouTube, Flickr and MySpace have been the biggest Internet success stories of the year so far, according to new research. These companies are focussed on online services that allow users to define the content that their peers are looking at online. The complete breakdown of the top 10 [...]

Advertising is dying

Today, Yahoo! shares plunged more than 10% after Chief Executive Terry Semel warned that online advertising growth appears to be slowing in some categories.
Mr. Semel, speaking at an analysts’ conference, said the company has seen “growth weaken in ads from automotive and financial services companies”, and said “it’s too early to tell if the [...]