Monthly Archives: October 2006
Courtesy of Paul Cook is MD at Levexis – “We are about to see a step change in banner targeting, welcome to Banners 2.0.” Go here to read more.
This morning I was reflecting on how great it is being able to ‘pause’ and ‘rewind’ live TV. ‘Series linking’ is great too. Nowadays consumers never have to miss a single second of their favourite shows. And consumers can cut out / skip / fast forward through the stuff they don’t want too….like the adverts. […]
I love good, free stuff. Check out the bi-weekly column by Dr. Jakob Nielsen, principal, Nielsen Norman Group. Their report Participation Inequality: Encouraging More Users to Contribute (Oct. 9) highlights that in most online systems, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for […]
According to the team at HyperThinker – in today’s networked world, your reputation is your most precious asset. Your individual profile is now more important than the authority of your company or organisation. They go on to say, that successful people are seen as trusted networking hubs. That is to say they have certain key […]
I occasionally reference B2C activity in this blog, because I think it is important for B2B marketers to continually learn from B2C activity. I don’t get hung up on B2C this or B2B that because, to be honest, B2B marketing is actually just marketing to consumers who happen to have a corporation to pay for […]
Email marketing is contributing to a rise in customer acquisition rates, according to the latest research.The Direct Marketing Association’s (DMA) National Email Benchmarking Survey (Site registration required) found that customer acquisition rates from email campaigns has risen from six per cent to eight per cent during the first quarter of 2006. The survey also reveals […]
My 3 and 3/4 yr old (the three quarters is very important when you are three) got his first taste of Experiential marketing today. Quite literally. When you go to Due South, a gourmet pizza restaurant, the kids get to roll out their dough, apply their choice of toppings and watch their pizza cook in […]
What do you think is the most over-hyped topic in online marketing? Conversely, what do you think is the most important issue in online marketing at the moment? e-consultancy.com have just set live the “E-lucidator” which hopefully you’ll find fun to have a play with. It’s a small experiment with attitudinal profiling (and you thought […]
In the past, I’ve very much sat on the preverbial fence with regards to my opinions about Microsoft (cue the gags – “In a world without Fences, who needs Gates”). Today that changed. I reached a tipping point not because of another request to download a security patch, or because my system just crashed (it […]
Google just keeps on innovating. Remarkable! This time their News Archive Search – provides an easy way to search and explore historical archives. In addition to helping you search, News archive search can automatically create timelines which show selected results from relevant time periods. Great for Research. And its free.