We are all walking Sky+’s

This morning I was reflecting on how great it is being able to ‘pause’ and ‘rewind’ live TV. ‘Series linking’ is great too. Nowadays consumers never have to miss a single second of their favourite shows. And consumers can cut out / skip / fast forward through the stuff they don’t want too….like the adverts.

Today consumers are all walking Sky+’s. They unconsciously and consciously filter out the 3,000+ messages that get blitzed their way, every day.

What does that mean for marketers? Easy. We’re no longer in a world where you can create a juicy piece of content, buy some media and broadcast a zillion impressions to over-saturated consumers. This would be easy, but its lazy, and it’s not effective.

The era we are in requires engagement. Those technology brands that give something of value in order to get attention with consumers (and begin a dialog) will grow.