Which Superhero are you? Quiz

Here is a bit of fun. Which Superhero are you?
By the way this site has got over 12 m hits since it was launched - ‘fun’ can drive traffic.
Here are my results: You are The Flash. I am not sure about those boots!

The Flash

60%

Hulk

60%

Robin

50%

Spider-Man

40%

Supergirl

40%

Batman

40%

Wonder Woman

20%

Green Lantern

20%

Superman

20%

Iron Man

20%

Catwoman

0%

Fast, athletic and flirtatious.

Click here to take the [...]

Person of the Year

You. Yes, you. You control the information age. Welcome to your world.

Trusted advise

“Business Wire” says:
According to the study, 51 percent of auto and travel buyers turn to consumer generated media (CGM) to narrow their purchasing decision, nearly one quarter say that consumer review sites influence their purchase decision; and 24 percent change their mind about the type of vehicle/travel reservation they end up purchasing as a result [...]

Engage with a community

Every brand has a community.
Whether you like it or not - people are talking about your brand. The aim as a marketer is to make sure the conversations people have are positive, promotional. One disapointed customer is worth 12 good ones.
But finding and engaging a community is hard. A lot of brands [...]

Silverpop Study Reveals “Email Creative That Works”

(Free copies of the study are available on the Silverpop Web site at www.silverpop.com)
The Key Findings have significant implications for BtoB email marketers
When open rates were evaluated, Silverpop found that emails with branded subject lines generated significantly higher open rates. BtoC emails with the brand or company name in the subject line enjoyed open [...]

Best Practices for Ezine Newsletter Publishing and List Management: Part 2

Again many thanks to James S. Huggins.

Best Practice 23
Follow laws, regulations and Terms of Service.
Ensure that, in addition to abiding by with these Best Practices, you comply with all applicable Government and anti-spam and privacy laws.
Best Practice 24
Maintain complete, accurate records.
Maintain accurate subscription records, including the origination information (e.g., IP Address, date and time information, [...]

Best Practices for Ezine Newsletter Publishing and List Management: Part 1

This best practices listed below are James S. Huggins set of best practices for ezine newsletter publishing and list management. He has searched for ezine best practices, newsletter best practices, list management best practices and several other best practices keywords. And, he has used these and other resources for both general inspiration and [...]

When to get a copywriter in…two good times

Time 1: When you’re going to spend more than £50,000 on a newspaper ad
Time 2: When you are only spending £25 on a Google AdWord or £50 on a direct mail campaign.
Seth is right again.

Unsubscribing..invest in the process and make it a doddle

Will Sturgeon over at Silicon.com has written a brilliant piece about ease of use when it comes to facilitating an unsubscribe to an eCommerce website.
I find it incredulous that companies of all persuations place nearly all their emphasis on driving subscriptions - to the utter neglect of the unsubscribe process - and in turn the [...]

Online Advertising Effective in Influencing Word of Mouth

Online Advertising is an effective discipline in influencing Word of Mouth.
Take a look:

Value Creation in a Startup…..

This is so good I’ve copied it verbatim below so I can read it regularly, as well as you.
Thank you Andy Monfried for writing it (and Seth Godin for the link)
Value Creation in a Startup
I believe building a quality company from nothing, that creates value for both customers and shareholders is one of the toughest [...]

“Trust is a quality that must be earned”

At Raw Stylus we have always believed that ‘Trust’ is a quality that must be earned. And then we found this. Enjoy.
Its a great piece of commentary on social media, blogs and more.
It’s an interview with Andrew Baron of Rocketboom

I love e-consultancy.com

e-consultancy.com is a great source of internet marketing news. Once again their Blogs offer news, tips and other assorted highlights from the world of internet marketing and e-commerce that you shouldn’t miss…..
Bright future for ad networks
Gartner predicts that blogging will peak next year
Are PR firms paying Digg users?
Google claims click fraud rate is lower [...]

49

A recent study by ReturnPath presented by Stephanie Miller, vice president of strategic services, found that the maximum number of characters in a demand generation email subject field should be 49. She said that lines consisting of 49 characters (presumably give or take a few) performed 75-percent better than longer subject lines and much shorter [...]

Good blog : Bad blog

How do you define success metrics for a corporate blog? Well for starters many of the success metrics for blogs are similar to those that might apply to a Website, since blogs are a variation on a Website. These include:
Traffic

Unique Visitors
Unique Visits
Repeat Visits
Page Views
Page Views per Visit
Average Time Spent on site

Content Interactions

Content Page [...]