How do you define success metrics for a corporate blog? Well for starters many of the success metrics for blogs are similar to those that might apply to a Website, since blogs are a variation on a Website. These include:
Traffic
- Unique Visitors
- Unique Visits
- Repeat Visits
- Page Views
- Page Views per Visit
- Average Time Spent on site
Content Interactions
- Content Page Views
- Content % of Page Views
Response (if applicable)
- Number of Desired Responses
- Conversion Rate from site visitor to Desired Response
- Cost-Per-Desired Response
In addition to these ‘general’ success metrics, there are a number of success metrics that are specific to the unique nature of blogs. These blog-specific success metrics include:
- Number of Subscribers to the blog’s RSS Feed
- Number of Overall Inbound Links to the blog
- Number of other Blogs that Link to the blog
- Number of Comments Submitted to the blog
- Number of Trackbacks Submitted to our blog
Not all of these success metrics will apply in every case, however these are some of the more common ones.
Filed under: Measurement, Social Media, marketing
