Stonehenge & Marketing

I was reflecting on the fact that archaeologists say they have found a huge ancient settlement used by the people who built Stonehenge. Apparently the dwellings at Durrington date back to 2,600-2,500 BC, the same period that Stonehenge was built.
The thing is, archaeologists from around the world have [...]

The A to Z of Company1.0 v Company2.0

A quick fire A to Z:

All mouth
All ears

Bulldozer
Mover

Chain of command
Chain of desire

Dictation
Conversation

Errant
Trustworthy

Flippant
Serious

Generic
Focussed

Hollow
Sincere

In charge
At customers disposal

Jaunt
Journey

Keep
Give

Lumbering
Agile

Mission statement
Mantra

Ordinary
Remarkable

Promiscuous
Moral

Quest
Journey

Risk Averse
Take on

Shareholder value
Customer value

Testiculate*
Gesticulate

Uncontrollable
Manageable

Volatile
Steadfast

Wayward
Guided

Yawn
Fascination

Zealousness
Friendship

* The act of talking bollocks whilst waving one’s arms about wildly.

e-consultancy training courses

Some interesting events on the horizon from the e-consultancy gang. One of the reasons their training is different from some others is that all of their course leaders are practitioners as well as trainers. They are still delivering projects, still experiencing real issues.
Fast Track Digital Marketing - London 6-7th Feb
Online Media Planning and [...]

Pwebsite = { ((14.14* EaseNav) + (13.56*Speed) + (13.11*CleanDes) + (10.89*Func) + (10.89*Up)) - ((12.63*Pops) + (10.32*Ads) +(5.21*MultiM)) } / 6.26

The UK’s most recommended hosting specialist Rackspace Managed Hosting*, has launched a formula for the perfect website. I’d love to hear what people think of it.
Pwebsite = { ((14.14* EaseNav) + (13.56*Speed) + (13.11*CleanDes) + (10.89*Func) + (10.89*Up)) - ((12.63*Pops) + (10.32*Ads) +(5.21*MultiM)) } / 6.26
The key differentiators within the ‘perfect website’ formula [...]

Bits and Pieces

1) Behavioral targetting can increase sales by more than 200%.
2) A limited understanding of the online environment is holding back nearly a third of companies (30%) from increasing investment in internet marketing, according to the results of a survey by the CBI and Google. A full .pdf report is available on the CBI website [...]

Ballooning marvelous or noisy attention seeking? Part II

As the previous post demonstrates - it is important to think through Viral and WOM campaigns carefully. Just as it is with any other medium.
Marketers need to be responsible for the waves or side effects their products or services cause.
Viral and WOM can be cheap, and often appears ‘unorganised’, but it doesn’t mean that [...]

Ballooning marvelous or noisy attention seeking?

Ernie Schenck gives this campaign a bit of a savaging.
This is how the campaign hangs together…..
…..Members of BUND (German Friends of the Earth) put the balloons on the exhaust pipes of cars. The emissions inflate the balloons. The balloon goes bang. The driver gets the message (BUND hope). But is it a good [...]

Tapping progress on the shoulder

“Onwards, upwards - anyway but backwards. Tapping progress on the shoulder and saying ‘More forwards please.“
A brilliant line from a Honda TV advert - but inspiration for us all, especially those of you that are technology marketeers, or indeed marketeers using technology (and those like me who are both)
Although I don’t believe in TV ads….(I [...]

Kick-off & Pop Idol

thescrappysoftwaremarketer has done it again.
His firm (Quest Software) had a contest at their sales kickoff called Quest Idol.
A ‘few dudes’ from Columbus submitted a video and now over 1900 views on youtube later it is ranked 41st in terms of director ratings.

But broadcast views are just a bonus.
I find it hard to imagine that the [...]

You’re Branded Branded Branded Branded

The way you talk. The way you work with your team. The coffee you drink. The office you sit in. The technology partners you use. The shirts you wear. The things you stand for. The newspapers you read. The pen you use. The phone you carry. The [...]

The Ad Generator

The Ad Generator

Podcasting 101

Thanks to thescrappysoftwaremarketer who points us to a decent article from marketingsherpa.com about Podcasting. Many organisations are still trying to work out ways of making money using Podcasts. This article highlights the 10 steps an organisation needs to make in order to deploy a podcast program.
 
Article Link

A picture tells a thousand words

Pictures and images are important to marketers. Why?
a) They help tell a story, and b) They help you get noticed.
To continue to be noticed marketers need to be on top of their game with regards to the lastest techniques related to image and picture making & taking.
One such technique is “high dynamic range”(HDR). Photoshop [...]

Agile Creativity

David Armano is a Creative VP at Digitas and this is his take on Agile Creativity.

The Future of Web Design

The Future of Web Design is a new conference following on from the Future of Web Apps 2007. I have heard these conferences / workshops are always really well done and get a great line up of speakers.

Details:
What: FOWD London
When: April 18th 2007
Where: Kensington Conference Centre, London
Price: £59 limited early bird offer! £85 full [...]