Seth Godin on Social Media

The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and act small, then you’ll try to say well here is a 100,000 person community, how can we buy it? What you’ll do instead if you’re just four people, how can we amaze them? That change in posture, that change in attitude is the single biggest shift, that’s going on the Internet right now. — SETH GODIN

Thanks to johnmoore (from Brand Autopsy) who points us to PodTech’s Jennifer Jones who recently chatted with Seth Godin about all things big, small, and social media-related. It’s a 15-minute conversation that’s worth your listening attention. Or, you can read the full transcript.