Ernie Schenck gives this campaign a bit of a savaging.
This is how the campaign hangs together…..
…..Members of BUND (German Friends of the Earth) put the balloons on the exhaust pipes of cars. The emissions inflate the balloons. The balloon goes bang. The driver gets the message (BUND hope). But is it a good campaign?
Ernie’s point is, by the time he hears the bang and gets out of his car he wouldn’t be able to read the line on the balloon. It says, “The world can’t take anymore CO2” by the way. I’m not convinced. I think you would be able to read it.
Perhaps BUND should leave a card under the wiper blade too.
There is lots of other stuff to consider here. Will the balloon melt before popping? Is leaving plastic balloons on the roads eroding the Eco message? Will it lead to resentment toward BUND due to car damage and inconvenience? On the plus side will passers by be drawn into the story too?
I am keen to hear some feedback for and against.
Filed under: Buzz, Ideas and Riffs, Viral, WOM, marketing
what I would like to see is a giant baloon popping on one of those industrial plant smokepipes. (see pic on my blog). Alternatively, the giant balloon doesn’t have to pop but could be sealed up when full and released to float in the sky as a giant poster (filled with hot smoke)… and everybody will be able to read the message on it too ;)
[...] the Balloon idea even further I just read this post “Balloning marvelous or noisy attention seeking” from Chris Hoskin where he writes how Members of BUND (German Friends of the Earth) put the [...]