The Marketing Leaders

Back in April 2006 I highlighted ‘The Marketing Leaders’, an online community that emerged out of CIM Tech.
They have just updated their manifesto and David Hood (the community director) has updated and highlighted his vision for marketing and ‘The Marketing Leaders’.
From ‘vacuous initiative traps’ to ‘restlessness with the status quo’; taking in ‘Copernican Shift’….it is [...]

Emerging Trends

On 28th March, E-consultancy is holding its inaugural Breakfast Briefing in London with Ian Jindal, the Editor in Chief of InternetRetailing (magazine and portal) and Business Consultant, taking a look at the emerging trends all internet professionals should be keeping an eye on.
Ian will be particularly focusing on the key points to be carried forward [...]

Web 2.0 and fear

Fear of brand damage is preventing the UK’s major retail banks and building societies from implementing Web 2.0 applications, according to research conducted by IT specialist Conchango.
A survey of 60 senior executives in the financial sector found that brand damage is the top concern with Web 2.0 technology. Over and above security and cost.
There [...]

‘Truth’ & PR

There is a wonderful debate beginning to gather pace which discusses ‘Truth’ and ‘PR’. Contributing to this debate is PRWeek, who hosted a session last week to discuss whether PRs have a ‘duty’ to tell the truth.
Amazingly the ‘truth’ motion was defeated by 138 votes to 124. I’ll say that again. The motion [...]

Wireless users ‘do more online’

People who use wireless internet “show deeper engagement with cyberspace,” according to an American study.
While 54% of internet users check e-mail “on the typical day,” 72% of wireless users check daily.
Just under half of wireless users get news online every day, compared to 31% of internet users at large.
The Pew Internet and [...]

Drawball

Tomorrowsplayground points us to Drawball
This is so visual and classically viral. Show off your skills on the enormous circle of potential art.
The challenge for all you B2B IT marketers out there is to be equally visual and viral in your marketing efforts. Not difficult. But never easy!

Does Inside Sales Belong In Marketing?

There is a great conversation going on in one of Forrester’s blogs concerning Inside Sales activity and whether it should belong in marketing or sales.
Raw Stylus always advocates Inside Sales should sit with marketing - but then again we are focused on high technology marketing. Secondly we are biased becauswe we have launched and [...]

Bald head & Hogshead

Bald head & Hogshead: An interview with Seth Godin

Paul Marsden Interview

The VBMA has an exclusive interview with the opinion leader Paul Marsden - a marketing research and product seeding trials expert who has a PhD in social contagion.
Paul discusses the science of influencer marketing and makes practical recommendations on how to seed, what to seed and to whom in order to ignite consumer conversations. He [...]

WTF?

Lost in translation?

Or sheer genious?

Web 2.0…The Machine is Us/ing Us

This is the best youtube explanation of web 2.0 I’ve seen to date. By mwesch

Remarkable

Khloud at IMMORTALIZATION points us to a great example of remarkability.

Middle Management & BIG companies

Seth Godin will soon be releasing his new book - “Small Is the New Big” : a book with 183 riffs, rants, and remarkable business ideas (its out on the 28 Jun 2007 in the UK).
I hope it discusses middle management in the context of BIG. In my opinion middle management is [...]

Operational benefits of web 2.0

I was asked today how Web 2.0 can benefit the operations of B2B technology brands. I described 4 key areas - although there are undoubtedly many more.
Here they are;
1) FACILITATING SELF HELP
Customer service comes at a cost - but is critical. Cutting costs and optimising service IS possible with web 2.0 tools that [...]

B2B Copywriting

Nick Usborne has written a good piece under the heading Discovering that writing for the Web is different… every day, for the first time.
The Key points:
1. Web users like to gather information quickly, in simple bite-size chunks… from blog to blog, comment to comment, video to video, review to review, opinion to opinion.
2. Be genuine [...]