Emerging Media in B2B: “The times, they are a-changin.”
Posted on March 23, 2007 by Chris Hoskin
Jeff Ramminger is executive vice president of KnowledgeStorm, an Atlanta-based company that helps B2B technology vendors reach technology buyers through online lead-generation and brand-awareness programs, including online content distribution of white papers and product and service information, targeted e-newsletters, webcasts, and online advertising.
His perspectives are always worth reading - and in this piece for Brandchanne.com his writes under the title ‘Welcome to the Evolution’.
Filed under: 2.0, Advertising, B2B, Buzz, Experiential, Ideas and Riffs, Online, PR, Public Relations, SEO, SEO / SEM, Search Engine Optimisation, Social Media, Strategy, Viral, Web, Web2.0, marketing, web 2.0, webmasters
