Bad experiences worse than poor products

As far as eCommerce is concerned, consumers are more likely to complain about bad customer service than poor product or services, according to a survey by RightNow Technologies and YouGov. The study found that British consumers complain up to 5 times a year about poor customer experiences.
Start over with customer service

6 FREE sample RFP templates for your marketing projects

Need to find a new agency, platform, or other supplier of digital services? Need help in outlining your project? Need to know the right kinds of questions to ask and how to specify your requirements?
e-consultancy have just published six Request For Proposal (RFP) templates to help you improve the process of briefing and choosing new [...]

Online Video: Storytelling and Inauthenticity

Into online video? Thinking about getting involved?
Here’s an important debate emerging about Storytelling and Inauthenticity on Will Video for Food.

Interface decision making: in the blink of an eye

This post started a brief conversation about usability, interfaces and making first impressions count. In it David Hawdale discusses various usability issues in a little more detail.
After reading his comment, I jumped on his website to take a look around and was presented with these images.

Thanks for the laugh David. This sure flags [...]

The Battle for the Empty Chair - Seminar

HotwirePR are holding a seminar called The Battle for the Empty Chair. On 26 April 2007, in London, they will present their research on the impact the proliferation of digital media channels has on the future of an organisation’s marketing communications.
The backdrop is that the growth of digital media channels and the fragmentation of [...]

ZX Revolution

 
8-bit Z80 processor
16KB or 48KB of RAM memory
16KB of ROM
Eight colours displayed
256*192 resolution
The Spectrum’s reign as the UK’s most popular computer was brief but its legacy and the affection in which it is held remains to this day. Take a step back in time and remember the Spectrum - the UK’s first mass market [...]

15 Principles to Creating What You Want

From Danyb.
15 Principles to creating what you want.

Never compromise your integrity for anyone or anything.

Don’t try to be all things to all people. Learn to say no politely and pleasantly , but immediately and firmly.

Never wait for something to happen; make it happen! Do it now!

Do not be overwhelmed by the [...]

Call - Speak - Get More Done

This could be very BIG indeed.
Too bad it is U.S. only at the mo.

The Revolution Will Not Be Televised

Gil Scott-Heron is an American poet and musician known primarily for his late 1960s and early 1970s work as a spoken word performer.
I’ve seen Gil live a number of times - and can safely say no other performer has ever captivated me more, or indeed captured my imagination, or shaped my thinking as much as [...]

Online marketing & the business case

Having trouble convincing yourself, your boss, your investors, or your client, about the merits of investing in online marketing? Struggling to back up your arguments?
e-consultancy have produced six ready-made ‘business cases’ for the key internet marketing disciplines that every company should consider embracing. They are:
1. Search Engine Optimisation (SEO) - The Business Case >>
2. Paid [...]

Bellwether shows marketing budget boost

UK marketing budgets have increased at the fastest rate than at any time in the last three years and even traditional media has seen a slight jump for the first time in two-and-a-half years, according to the latest Bellwether report.Total marketing budgets increased by a net balance of 7.7 per cent, with 24 per cent [...]

You know you’re living in 2007 when…

1. You accidentally enter your password on the microwave.
2. You haven’t played solitaire with real cards in years.
3. You have a list of 15 phone numbers to reach your family of 3.
4. You e-mail the person who works at the desk next to you.
5. Your reason for not staying in touch with friends and family [...]

Bad Powerpoint in IT

It comes as no surprise to me that Bert van Dijk and Seth Godin (again) have taken some time to highlight a sorry case of Powerpoint (mis)use.

No surprise either, that the culprit looks like a Software or IT Services firms doing.

First impressions count for web

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.  How long have you got to make an impression online?
1 minute? 45 seconds? 10 seconds?
Not even close.
Researchers found that the brain makes decisions in just a 20th of a second of [...]

“Lead Today, Gone Tomorrow” - Free paper for technology marketers

“Lead Today, Gone Tomorrow”, By Chris Schermer
This paper discusses brand leadership and its implications to a technology company’s future vision and success.
How can a technology company differentiate itself in a world where technologies are commoditised?  Read Chris’ views.