The Name Inspector takes a close look at names and tells you what makes them tick (or tank) from a linguistic point of view. He does not offer marketing treatises on branding strategy or corporate nomenclature. He is concerned with the linguistic essence of names: how they feel and sound when spoken, what they look like when written, and the meanings and moods they evoke in their contexts.
Check out The Name Inspectors 10 tips for naming your company, product or service.
Filed under: Branding, Ideas and Riffs, Strategy, copywriting, marketing
