“Research reveals all human beings make a subconscious judgement about a person, environment , or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone“, according to research from Colour Communication.
Decent Colour guide here.
Very interesting post! I think most marketers get so busy with the day-to-day duties we all have, that we forget about something as seemingly basic, but powerful, like this! Thanks for the insight!
Black is evil. White is good. Red is angry. Green is natural. As martkers we often forget simple things.
[...] Gone in 90 seconds – Raw Stylus: We know first impressions are important, but I had no idea how important color was. Interesting data, especially for designers. [...]