This post started a brief conversation about usability, interfaces and making first impressions count. In it David Hawdale discusses various usability issues in a little more detail.
After reading his comment, I jumped on his website to take a look around and was presented with these images.
Thanks for the laugh David. This sure flags up the interface usability issue.
For those of you really interested in usability and understanding customers behaviour online read on for David Hawdales views on Blink Usability Protocol.
This piece if full of interesting material – the sum of which is;
“….eye-tracking report(s) state that users look at a Google results page for an average of 6.4 seconds before clicking on one of the results and in that time they read 3.9 individual ads. That’s an average of 140 words in 6.4 seconds.”
As David points out that’s fast, and that’s not subject to rationality.
It is decision making done in the blink of an eye.
[...] it takes lots and lots and lots of copywriting feeds and syndicates them out – comes a piece on the rate at which most people scan Google pages. It averages out at 140 words in 6.4 seconds. This can surely only be enough to pick out a few [...]