Bad experiences worse than poor products
Posted on April 30, 2007 by Chris Hoskin
As far as eCommerce is concerned, consumers are more likely to complain about bad customer service than poor product or services, according to a survey by RightNow Technologies and YouGov. The study found that British consumers complain up to 5 times a year about poor customer experiences.
Filed under: B2B, Customer service, Measurement, Online, Strategy, Web, marketing
