A great period of invention

From a A TECHNOLOGY ALERT from The Wall Street Journal……
“Bill Gates and Steve Jobs held a rare joint appearance at The Wall Street Journal’s D: All Things Digital conference in Carlsbad, Calif., talking about the current state of the technology industry and reminiscing about the early days of collaboration between Microsoft and Apple.
The longtime rivals [...]

The Art and Science of Forming Successful Online Communities

Blogs, social networking sites and other Web 2.0 functionalities have forever changed the consumer online experience. Now that these online communities are translating to the business world, they can be powerful tools for BtoB marketing.
For a live Q&A roundtable, featuring industry experts from Ogilvy Public Relations, Ning, SAP AG and Communispace go here. A [...]

Parody: Rails v Java

Great ads that never ran

“Very few ideas are ‘new’, and no ideas are ‘bad’.”
That’s what I was told as a junior marketer in my first marketing post for db vendor InterSystems, and it has kind of stuck with me ever since. Maybe my ideas were poor and someone was being polite? I’d like to think not [...]

Web 2.0 ‘distracts good design’

Hype about Web 2.0 is making web firms neglect the basics of good design, web usability guru Jakob Nielsen has said. He warned that the rush to make webpages more dynamic often meant users were badly served.

The Science of Email Marketing Creativity

There is no denying that marketers are continually pushing the creative envelope when developing campaigns that are both meaningful and influential to their target audiences. Email marketers, however, need to be even savvier. A superb creative is not enough to guarantee success in a medium where the audience is [...]

Bloggers under the spotlight

Blogging - The cult of the amateur? Is user generated content “digital narcissism”? Web gurus debate what the internet is doing to culture and communication. (First broadcast on BBC Radio 4’s Broadcasting House on May 6)

Pushing Past the Dip - free eBook

With a title akin to the great but dated ‘Crossing the Chasm’ (ISBN 0-06-051712-3), Seth Godin’s new book ‘The Dip’ is sure to be an Amazon best seller.
The book is released in hardback in the UK tomorrow, with a paperback following August 2nd 2007.
In the interim, make sure you read Seth’s summary eBook “Pushing Past [...]

Apologies for the silence - Just had knee surgery!

Apologies for the slow news and lack of comments. I will be back in action soon.
You see I just I had ACL knee reconstruction on the 25th March and my surgery involved removing a portion of the hamstring where it connects to the shin. Ouch! The hamstring was used as a replacement (graft) for [...]

Microsoft and Yahoo! to merge?

Update: Take a look at techmeme.  Stories are coming in left right and centre, each with different views.   I believe Richard Scobleizer when he says No Microhoo!
……in other acquisition news in the technology space what appears to be early-stage discussions between Microsoft and Yahoo are taking place, with the parties considering a merger or some [...]

Adobe increases visual appeal

Recently I discussed visual appeal, and how B2B marketers can take a lot from their B2C counterparts.
I showcased Dynamic Imaging and the impact it can have on your online catalogues, website, emails, eVideos etc.
To close the loop on this, Scene 7 (from whom I borrowed the original screen shots) have just reached a definitive agreement [...]

Trust and social media

10 Golden Lessons From Steve Jobs

Jen pointed me to the The Ririan Project and their 10 Golden Lessons From Steve Jobs

“Innovation distinguishes between a leader and a follower.”
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
“The only way to do great work is to love what you do. If you haven’t found it [...]

9 things I learned about the world according to anonymous stock photo models

This (by Maddox) is hilarious.  No surprise B2B technology companies are the culprits.
9 things I learned about the world according to anonymous stock photo models
I long for high technology companies to ditch the use of multi-cultural boardroom handshakes in their corporate communications. But until such time……have a good laugh at their expense.

43 Web Design Mistakes You Should Avoid

43 Web Design Mistakes You Should Avoid