Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing in the technology sector

Microsoft and Yahoo! to merge?

Update: Take a look at techmeme.  Stories are coming in left right and centre, each with different views.   I believe Richard Scobleizer when he says No Microhoo!
……in other acquisition news in the technology space what appears to be early-stage discussions between Microsoft and Yahoo are taking place, with the parties considering a merger or some kind of match-up that would pair their respective strengths. The two companies explored a combination a year ago, but those talks went nowhere.

What’s in it for for both parties

It will be interesting watching this pan-out. Last month Microsoft and others including Yahoo, lost the chance to buy DoubleClick when Google swooped in and bought the online ad specialist for $3.1 billion.I’d also like to see Microsoft move into the SaaS space, and maybe a tie-up with Yahoo! could make that step a closer reality?

As always any comments welcomed!

Filed under: Microsoft, Strategy, Yahoo!, marketing

4 Responses

  1. Adam Dempsey says:

    Would be about the only way Microsoft or Yahoo could ever be serious competition to Google in both the search and online advertising markets!

  2. Chris says:

    Thanks Adam,

    Don’t disagree, but I wonder if the real ‘win’ is in the online apps space?

    A true online office suite would really put the cat amongst the pigeons in the SaaS space.

  3. eugens says:

    Oh my god, no, I hope not. Please tell me it isn’t so :(

  4. Adam Dempsey says:

    Or their being less big competition could mean that Microsoft/Yahoo only worry about services which directly compete with Google rather than bring out new, innovative releases.

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