A Little More Conversation, A Little More Branding Please

In this podcast two guys I don’t know, (David Fish, CEO, IMN & Tom Troja, VP Sales and Marketing, Pajamas Media) explore ways to employ conversational tactics and strategies and make them work for your brand.
Its a great podcast worth listening to.
And is definately describing what I call Strategic Alternative Marketing.

The Debate: “Has digital media usurped traditional B2B channels”

B2B Marketing, in partnership with Mardev, will be hosting its 6th event, as part of the B2B Marketing Great Debate series on September the 18th -  “Has Digital media usurped traditional B2B channels.”
Be part of the new media debate and get inspired insight into current thinking behind the new integrated mix; and then network with [...]

Big Seminar Live - the (Free) Internet Marketing Seminar Podcast

Big Seminar Live - the (Free) Internet Marketing Seminar Podcast
Joel Comm (of My Contact Station) chats with Armand Morin about the “opportunity raining down” in the Internet right now. The dialogue runs from Yahoo Games to the power of Blogs and Blogging, and the REAL value of attending live events. The is a [...]

“New Customer Service Representative Required”

I nearly fell over in public today. Can you imagine the shame? I haven’t done that since sinking a few too many Kronenberg 1664’s in quick succession as a 16 year old (for my overseas readers it’s a lager btw).
The small advertisement nearly passed me by (they often do) and it read;
“New [...]

Decent Second Life commentary

I never got round to writing about Second Life and my thoughts.  In short form, I essentially feel that like any marketing channel, Second Life IS potentially a route to market / new business source - BUT it’s not the be all and end all. 
In fact I’d go as far to say that I [...]

The UKs small firms - “failing to make use of web”

Breathtaking.
It seems the majority of small businesses in the UK have yet to realise the commercial benefits of the Internet, according to a new report.
The UK Online study found two thirds of British firms with fewer than ten employees have no Internet connection.
Over half (51%) of those that do, do not have a company website, [...]

Domain Madness: Business.com For $400 Million?

Domain Madness: Business.com For $400 Million?
No wonder so many new tech firms are choosing obscure names.

Semicolonic Irritation

Make no mistake. Copywriting is a skill worth paying for.
But the rules are odd. When it comes to marketing: the less you need to write, the more you should consider paying a professional imho.
Anyway, I’ve paid Writing Machine for a variety of projects in the past (thankfully) - and regular readers will know [...]

What’s exciting Sir Tim Berners-Lee?

The Father of the web in talkative mood…

Silicon.com sister site ZDNet executive editor David Berlind interviews Tim Berners-Lee, director of the World Wide Web Consortium, at the Massachusetts Innovation and Technology Exchange Technology Awards in Boston. The inventor of the web, Berners-Lee was awarded the organisation’s 2007 lifetime achievement award at the ceremony.
A lot [...]

Join a private business network for Viral and Buzz pros

The Viral & Buzz Marketing Association have just launched a private business network.
It already boasts representatives from Addictive TV, Advergamer, Ammo Marketing, Anomally, B&O, Bauer-Berens-Belocassi, Boldmouth, Brewtopia, Buzz Paradise, Campfire, Comment UK, CP+B, DMC, Favela Fabric, FogHound, Frank PR, HotHouse, HP, Ice Media, Idiro Technologies, Inbox Digital, i-to-i research, Launch Group, Market Sentinel, Naked, Pod [...]

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

The Fanatic: A Brand’s Best Friend?

Edwin Colyer has written a good piece about Brand Ambassadors for brandchannel.com - Are these fanatics a brands best friend?
Its worth the 5 minute read
“What brands must do is generate conversational currency, make things interesting. They must navigate the new order and understand where consumers want them to play.”

“…guys working in a loft in London can out-innovate Google any day”

“…guys working in a loft in London can out-innovate Google any day”
According to Bob Young, CEO of Lulu.com and founder of Red Hat, speaking at the recent Library House conference, Mediatech 2006. But in a sea of promising web startups, how can you distinguish those that will collaborate with [...]

Billboards that know when you look at them

Billboards that know when you’re looking at them will soon be a reality, if new eye-tracking gear from a Canadian startup makes good on its maker’s claims.

The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 [...]

Nice Viral - Nice print job

Some of the world’s most advanced printing technology has helped bring priceless art to the streets of London. Life-size reproductions of masterpieces from the likes of Constable and Da Vinci have been unveiled across central London. (Below a record shop owner surveys a copy of a priceless Da Vinci!)

Hewlett Packard used new [...]