The Debate: “Has digital media usurped traditional B2B channels”

B2B Marketing, in partnership with Mardev, will be hosting its 6th event, as part of the B2B Marketing Great Debate series on September the 18th -  “Has Digital media usurped traditional B2B channels.”

Be part of the new media debate and get inspired insight into current thinking behind the new integrated mix; and then network with your peers, both client side and agency with champagne and canapés.

What’s to debate?

Direct mail has long been the mainstay of B2B communications, but is the combination of a plethora of digital media channels and recent upheavals in the postal system sounding the death knell for this medium?

Is post being marginalised by cheaper, quicker and more versatile forms of online marketing?

Or is mail about to enter a new golden age where it finds new forms of relevance for B2B marketers?

• Listen to the expert panel comprised of the Royal Mail, CommuniGator and Lyris and other industry experts, on the future of B2B marketing channels and then have your say!
• Will traditional marketing be replaced with pure digital, will they work with an improved integrated approach, or will Digital’s ROI diminish over time, with so many messages competing for the one desktop?
• Draw down from expert advice as well as gaining insightful options of the future of the B2B marketing media

The agenda:

16.00 Registration - Tea & coffee
16.30 Welcome: Joel Harrison, Editor, B2B Marketing [Chair]

For the motion:

17:40 Lee Chadwick, MD, CommuniGator
17.55 Andrew Robinson, MD, Lyris

Against the motion:

18:10 Antony Miller, Head of Media Development, Royal Mail
18:25 Nick Martin, MD, Mardev
17:40 Q&A - Debate opened up to the floor
18.15 Champagne & Networking
19.15 Event closes

Tuesday, 18 September 2007, 4pm to 7:15pm, English Speaking Union, Mayfair. £95 per delegate place. Call 020 8652 4569 to book your place