Madcomments - a platform to comment on the marketing, advertising and design communities.

Posted on August 29, 2007 by Chris Hoskin

Social media has been causing a storm over the last few weeks with many surprising and often contradictory stories.

Social networking worked for Cadbury’s, as the imminent re-launch of the Wispa bar shows, but can it really help brands turn around their fortunes? Can it be true that ads on sites with user generated content have worse conversion rates than sites that don’t? And what do you think of the ads cropping up all over YouTube?

Social media is one topic Madcomments has an opinion on - so why not visit and join in the debate? Covering new brand launches, the latest advertising campaigns and stories that are causing controversy amongst you and your peers, Madcomments is free and easy to use.

The current Social Media debates include:

Has Google cracked it?

So Google have finally found a way to monetize YouTube – overlays. Maybe the new
dawn for advertisers is finally here and the ball is now back in the court of ad
agencies to develop compelling ads that work in this format?

Emperor’s new clothes or holy grail?

According to new research, ads on non-UGC sites have a better conversion rate than
ads on Facebook, Myspace et al. Confused?

Wispa it: a planned campaign?

Is Cadbury’s re-launch of it’s Wispa chocolate a shining example of how social
networking sites can be used to promote positive brand stories or, as Cadbury’s
claim, due to a spontaneous outburst of affection from Facebook members?

Go to www.madcomments.co.uk now and tell me what you think!

Filed under: 2.0, Advertising, Blog, Blogging, Conversational marketing, Social Media, User Generated Content, Viral, WOM, Web2.0, YouTube, blogs, marketing, web 2.0, word of mouth

« Banner Blindness Predict the appreciation of a color-combination »

One Response to “Madcomments - a platform to comment on the marketing, advertising and design communities.”

  1. eugens, on August 31st, 2007 at 7:04 pm Said:

    I think it all resumes on how good the ads really are. The internet is a picky, interactive medium. It’s not the form, it’s the quality. So it doesn’t matter where the ads are placed and in what form, it matters if they’re good.

    Btw, I finally managed to build an English version for my book, you might want to check it out :)

Leave a Reply