Monthly Archives: September 2007
Oh dear God. A new definition of marketing. Its taken 30 years, and folks are up in arms. The UK Chartered Institute of Marketing’s (CIM) new (draft) definition of marketing definitely swaps brevity for verbosity; and I am not convinced. Old: ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ New: ‘The […]
It’s my birthday today, so no lengthy, thoughtful post :-) But I wanted to point out my birthday falls on the same day (different year) that Billie Jean King defeated Bobby Riggs in straight sets before 30,492 spectators at the Astrodome in Houston, Texas in an internationally televised tennis match dubbed the “The Battle of […]
“I think it’s dead. I don’t think you can survive unless you completely reconstruct the way you are compensated – and unless you re-envision what you do for a living.“ Bob Garfield Update 20/09/07: Max Kalehoff and Pete Blackshaw have performed some data mining to find the words most closely associated with the term “advertising” […]
Inside CRM editors have listed 12 effective strategies that Apple uses to create loyal customers. In essence ‘complete solutions’, ‘familiar formats’ and the ‘cool factor’, keep customers coming back – but the full list is worth reading.
Mark Frauenfelder over at boingboing has pointed out a sneaky flower dealer near Sunset and Vermont in Los Angeles that has a sign on the sidewalk that tricks drivers into thinking it sells roses for $4 a dozen. As he rightly points out, if you get down on your hands and knees and use a […]
To all iPhone customers: I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions. First, I am sure that we are making the correct […]
Igor Asselbergs (who writes at http://www.livelygrey.com) has written a super guest post at COLOURLovers. In it he highlights Aemelius Müller, professor at the academy of Winterthur, Switzerland, who devised a formula to predict the appreciation of a color-combination. Or put another way: “Müller was able to predict which combination of colors most people would probably […]