A new definition of marketing

Oh dear God. A new definition of marketing.
Its taken 30 years, and folks are up in arms. The UK Chartered Institute of Marketing’s (CIM) new (draft) definition of marketing definitely swaps brevity for verbosity; and I am not convinced.
Old: ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’
New: ‘The [...]

Anytime you give somebody less, you are sending them a message

It’s my birthday today, so no lengthy, thoughtful post :-)
But I wanted to point out my birthday falls on the same day (different year) that Billie Jean King defeated Bobby Riggs in straight sets before 30,492 spectators at the Astrodome in Houston, Texas in an internationally televised tennis match dubbed the “The Battle of the [...]

Bob Garfield: On The Death Of Traditional Advertising

“I think it’s dead. I don’t think you can survive unless you completely reconstruct the way you are compensated - and unless you re-envision what you do for a living.“ Bob Garfield
Update 20/09/07:  Max Kalehoff and Pete Blackshaw have performed some data mining to find the words most closely associated with the term “advertising” [...]

Web 2.0 - Why we got here and whats next

Alexander van Elsas points us to a Marketingfacts post highlighting a brilliant presentation by Rolf Skyberg, the disruptive innovator at eBay.

Skyberg discusses the evolution of the Internet by placing it into a historical context; the result a unique perspective.
At 477 slides you could be inclined to give this a miss.
Don’t.
You’ll fly through this.
And no doubt [...]

How Apple creates loyal customers

Inside CRM editors have listed 12 effective strategies that Apple uses to create loyal customers.
In essence ‘complete solutions’, ‘familiar formats’ and the ‘cool factor’, keep customers coming back - but the full list is worth reading.

Deception

Mark Frauenfelder over at boingboing has pointed out a sneaky flower dealer near Sunset and Vermont in Los Angeles that has a sign on the sidewalk that tricks drivers into thinking it sells roses for $4 a dozen.

As he rightly points out, if you get down on your hands and knees and use a magnifying [...]

Second Chance Tuesday - Learn from Last.fm

This afternoon I was invited to join Second Chance Tuesday for a rare opportunity to hear first hand, the inspiring story of how three swashbuckling entrepreneurs developed their ground-breaking social music experience, raised angel and venture capital from some of Europe’s most respected investors, guided their user growth to over 20 million active users in [...]

be cool

Apple does ‘remarkable’ in 449 words

To all iPhone customers:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
First, I am sure that we are making the correct decision to [...]

Predict the appreciation of a color-combination

More than half a century ago, Aemelius Müller, professor at the academy of Winterthur, Switzerland, came up with a formula that could predict the appreciation of a color-combination. In other words: Müller was able to predict which combination of colors most people would probably like.

 

Müller’s formula predicts that these color combinations will be considered as [...]