Geek Night 4

I went to an interesting event yesterday evening in Oxford - Oxford Geek Night 4. Oxford Geeks (and the event series) aim to pull together information and people from in and around Oxford, UK. The community is mainly aimed at geeks of computer science and/or Web development, but to be fair they’re a [...]

The opt-in hokey cokey. In out, in out….

I am flabbergasted. OMG! I’ve never had an email requesting I re-opt-in to email correspondance, after previously opting out.
Here’s the email in full. Obviously received, read and deleted. The only thing left? A stain on their good name.
—————–
From: xxxx (Intl Vendor) [mailto: xxxx]
Sent: 26 November 2007 09:55
To: xxxx
Subject: xxxx Global [...]

Taking the shine off Viral

There was an interesting post earlier this week on Tech Crunch concerning The Secret Strategies Behind Many “Viral” Videos - as defined by a real expert in the industry.

I have to say I am a tad disappointed with the approach that the author outlines in relation to getting onto the “Most Viewed” page.
Here is [...]

Learning from the B2C sector

There is plenty of discussion out there about B2B and B2C marketing, and whether there is a difference in the disciplines. On the one hand business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. And yet there is a perspective that [...]

Dead Logos

It is not new, but this microsite is a nice commemoration of dead logotypes, and is worth a look.  Some sensibly ditched, others sadly missed.

CMR - Customer Managed Relationships

I wrote about Customer Managed Relationships (CMR) here back in July.
The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers - and at least partially ‘deal [...]

Greatest Copy Shot Ever Written

In the year 2000, some of the stars of creative advertising during the 20th century nominated 115 best slogans, straplines, taglines, and headlines. Nick Padmore in The greatest copy shots ever written has analysed the list a bit further.Nick is a digital copywriter at bd-ntwk/London and admittedly has ‘an unhealthy interest in how language [...]

Agenda Setters 2007

Silicon.com has come up trumps with its Agenda Setters for 2007.  Take a look at the List and see who’s on it.  Alternatively take a peek at the break downs by Business Leaders,  Technologists, Entrepreneurs, and Media Movers.And for the real trend followers there is the Achievers 2000-07 trackback (which charts the top performers over [...]

Social Graphs 101

Loads of people will be talking about Social Graphs in the not too distant future. Especially marketers. And especially marketers at high technology firms.
Got a Linkedin profile, but can’t be bothered ’starting again’ or ‘replicating’ your personal network on Facebook, or Myspace or Hi5 - or visa versa? Worried about inaccuracy about [...]

A lesson for those new to Social Networking….

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie

Two wishes

1) I wish I had a radio in my car, with an integrated hard disc that allowed me to rewind live radio to hear the traffic news again (or to forward through an advert, or hear a song I like for the second time). Easy peasy.
2) I wish that internet browsers such as Firefox [...]

Lessons in Managing Design

If you are not sure how design could fit into your business, the Design Council has the design knowledge resource‘, a superb microsite that showcases how other firms do it.
In the group are high technology firms Microsoft, Xerox and Yahoo!
The in-depth articles on how design is managed in these firms include practical ideas and real-life [...]

50 ‘Influencial’ Bloggers

This was so funny that I laughed out loud. And then, damn it I nearly turned the laptop off.
Was it tongue in cheek perhaps? No. I didn’t realise the list was quite so serious.
You see on the blog (a blog about blogging btw) they have listed their ‘Fifty Most Influential Bloggers‘. [...]

Advertising’s evolution….

IBM Global Business Services in its new report, The End of Advertising as We Know It (report PDF, summary PDF) forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50.

Whilst I find this type of sweeping statement a tad nauseating (agreed: it is not as [...]

Build Your Brand in Bits and Bites

I am a huge ChangeThis fan, and I am always happy to promote a manifesto they publish that I admire.  Like Build Your Brand in Bits and Bites: Building Your Personal  Brand Online, by William Arruda and Kirsten Dixson.
Arruda and Dixson warn: “You are being googled.” Internet research is now a no-brainer in the hiring [...]