The opt-in hokey cokey. In out, in out….
I am flabbergasted. OMG! I’ve never had an email requesting I re-opt-in to email correspondance, after previously opting out.
Here’s the email in full. Obviously received, read and deleted. The only thing left? A stain on their good name.
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From: xxxx (Intl Vendor) [mailto: xxxx]
Sent: 26 November 2007 09:55
To: xxxx
Subject: xxxx Global Relationship Survey
Hi xxxx,
I hope that you are all well. Every year xxxx sends a Global Relationship Survey to all Customers and Partners. We would like you to have the opportunity to provide important feedback regarding your ongoing experience and relationship with xxxx. Currently, you are suppressed from receiving any communications from xxxx and therefore we will be unable to send you this survey. It would be much appreciated if you could please take some time out to complete this survey as this is your chance to have your say and make ecommendations for future changes.
The survey will be sent early next year but we are collating the data sample now. If you would like to take part in the survey please could you reply to this email saying CONFIRM and I will update our records to say that you are willing to receive email communications from xxxx. (Please note that by doing this you may receive other marketing material from xxxx). Granting us your permission will be a huge help in our survey, but will also ensure that we keep you updated of relevant events, offers and product launches.
Thank you for your support and I hope you will take part in the survey.
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Some people and some companies just don’t get it. And believe you me - this company is as BIG as it gets in the IT sector.
Filed under: Direct Email, Email, ideas, marketing, permission, trust | Tagged: marketing, permission, opt-in, email marketing