Posted on December 30, 2007 by Chris Hoskin
“There is no accounting for taste“, as the saying goes. So true.
To my point Wired’s photo editors have chosen their 10 favourite images from 2007 - and in their words, ‘not because they’re the best - they just like them’.
Phew! For a minute I thought I would have to whinge, complain, and make [...]
Filed under: Business, Media, photography, technology | Tagged: favourite, photography, wired | No Comments »
Posted on December 28, 2007 by Chris Hoskin
Flo on madvertising posts a number of the day.
216748…
…The estimative total man hours spent on the production of a television commercial with a duration of 30 seconds.
Fascinating on so many levels.
Filed under: Advertising, Business, Entertainment, Measurement, Media, TV, marketing | Tagged: 216748, Business, commercials, Entertainment, madvertising, Media, television | No Comments »
Posted on December 28, 2007 by Chris Hoskin
Bruce discusses The McKinsey Quarterly and their “Eight Business Technology Trends To Watch” ;with a particular emphasis on those trends with an impact on Customer Experience.
As an aside “Business Technology” trends. There’s a phrase that won’t last too much longer.
n.b. 1: Bruce Temkin is Vice President and Principal Analyst at Forrester Research focusing on [...]
Filed under: 2.0, Analyst, Business, Research, Strategy, Web2.0, marketing, technology, web 2.0 | Tagged: BBC, Bruce Temkin, Business, Business Technology, Customer Experience, Customer Experience Matters, technology, The McKinsey Quarterly, trends | No Comments »
Posted on December 25, 2007 by Chris Hoskin
There will be no new year predictions from me this year, or clever links between this blog and the time of year.
Instead I am going to keep the blogging to a minimum - and spend as much time with my immediate family as I can. 2008 is going to be a very busy year [...]
Filed under: marketing | No Comments »
Posted on December 18, 2007 by Chris Hoskin
I’ve never copied anything into my blog verbatim so I really want to reference the source on this one……so for the absence of doubt what follows is taken entirely from The Business, and was authored by David Crow (Not me). It is a great piece, and I think you should read it.
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It is hard [...]
Filed under: 2.0, Advertising, Business, Facebook, Google, Influence, Media, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, YouTube, ideas, marketing, web 2.0 | Tagged: Advertising, Business, contemporary, David Crow, Facebook, Google, Media, On Demand, Social Networking, Strategy, The Business, traditional, Traditional Media, YouTube | 4 Comments »
Posted on December 12, 2007 by Chris Hoskin
Generation Y is a unique breed of consumers according to analysts at Forrester. And that is why their clients are asking them how they can serve, retain, and build loyalty with this young segment.
But what exactly makes them different from their elders? And how can technology firms (and everyone else for that matter) grab [...]
Filed under: Analyst, Design, Planning, Research, Strategy, marketing | Tagged: Analyst, Design, Design Approaches, Forrester, Gen Y, Generation Y, immediacy, individualism, literacy, social interactivity | 4 Comments »
Posted on December 11, 2007 by Chris Hoskin
Oh lovely juberly.
A debate is raging about Enterprise Software v Consumer Software. This is right up my street as I market one, and use the other.
What great reading!
Robert Scoble started it by having the balls to say that ‘Enterprise Software’ isn’t covered by blogs and journalists. Instead, he points [...]
Filed under: B2B, BBC, Software | Tagged: B2B, B2C, Consumer Software, Enterprise Software, Robert Scoble, Sexy | 3 Comments »
Posted on December 7, 2007 by Chris Hoskin
Like you, I’m bombarded every minute, of every day, with advertising. And having been misled more than a few times in my life, I’m immediately skeptical of any gadget or IT product I see on the back of a magazine or in a WAGs handbag. That’s why I was so surprised by the new [...]
Filed under: Apple, Blogging, Buzz, Design, Fun, Microsoft, User Generated Content, ideas, marketing | Tagged: , Apple, Blog, iPhone, Joke, Parody, stealth marketing | 1 Comment »
Posted on December 4, 2007 by Chris Hoskin
I am sure everyone has received one of these before:
This is an “outgoing only” email address. If you ‘reply’ to this message by simply selecting the reply button, we will not receive your additional comments.
Sounds like a wasted opportunity to start a conversation if you ask me.
Seth Godin reminds us that if you [...]
Filed under: CRM, Customer service, Direct Email, Email, Ideas and Riffs, ideas, marketing | Tagged: CRM, Customer Relations, Email, Ongoing only email, seth godin | 2 Comments »
Posted on December 3, 2007 by Chris Hoskin
The guy who started Best Web Gallery has just shared a list of 50 websites; hand-picked to form the Best of CSS Design 2007.
Nice work. Plenty of inspiration, as a result of perspiration on there.
Filed under: Design, illustration, marketing | Tagged: Best of CSS Design 2007, CSS, Design, web gallery | No Comments »
Posted on December 3, 2007 by Chris Hoskin
Facebook is having a public relations nightmare, and it is great spectator sport for the neutral! But just how is this going to pan out?
Just a few weeks ago Zuckerberg said, “Facebook Ads represent a completely new way of advertising online.“ He also said that historically (advertising) media has been “pushed out [...]
Filed under: Customer service, Facebook, Open Social, PR, ideas, marketing | Tagged: Facebook, Google, Open Social, PR, Public Relations | No Comments »