Bruce discusses The McKinsey Quarterly and their “Eight Business Technology Trends To Watch” ;with a particular emphasis on those trends with an impact on Customer Experience.
As an aside “Business Technology” trends. There’s a phrase that won’t last too much longer.
n.b. 1: Bruce Temkin is Vice President and Principal Analyst at Forrester Research focusing on customer experience.
n.b. 2 : Don’t forget the BBC’s review of Technology Impact in 2007, now available in pictures too.
Filed under: 2.0, Analyst, Business, Research, Strategy, Web2.0, marketing, technology, web 2.0 , BBC, Bruce Temkin, Business, Business Technology, Customer Experience, Customer Experience Matters, technology, The McKinsey Quarterly, trends