Posted on January 31, 2008 by Chris Hoskin
While I am in the mood to look at trends [see post: 6 factors that make a marketing leader successful made yesterday], this article on VentureBeat does a good job of highlighting the trends in Online Advertising; in particular the Content vs Community debate, which continues to surface, re-surface (and yet never go away).
Filed under: Advertising, Affiliate Marketing, Business, Measurement, Microsoft, digital, marketing, technology | Tagged: Advertising, Community, Content, Online Advertising, trends, VentureBeat | No Comments »
Posted on January 30, 2008 by Chris Hoskin
Forrester’s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives - the 6 factors that make a marketing leader successful.
Needless to say each imperative leads to a report that I can’t share, but I can share the [...]
Filed under: Analyst, Branding, Business, Customer service, Forrester, Measurement, Media, Planning, Research, Strategy, marketing, technology | Tagged: 6 Success Imperatives, Advertising, Brand, change, CMO, Forrester, Leadership, marketing, Media, Research, trends | 3 Comments »
Posted on January 30, 2008 by Chris Hoskin
Here is an opportunity for all you technology marketers to rub shoulders and ask questions of two technology heavyweights.
Second Chance Tuesday are chatting to the BBC’s Rory Cellan-Jones and Niklas Zennström, the latter who was named by Time Magazine as one of the 100 most influential people of the year in 2006 and is one [...]
Filed under: 2.0, Business, Entertainment, Events, Fun, Influence, Planning, Research, Second Chance Tuesday, Strategy, dotcoms, ideas, marketing, startups, technology, venture capital | Tagged: 0 most influencial, 10, Atomico investments, BBC, Dot.Bomb, FON, investment, Joost, Kazaa, marketing, Niklas Zennström, Rory Cellan-Jones, Second Chance Tuesday, Skype, technology, Time Magazine, venture capital, Zennstrom | No Comments »
Posted on January 29, 2008 by Chris Hoskin
Regular readers will know I find buzz words and their overuse fascinating, hilarious - but essentially pretty pathetic.
The latest in UK office jargon has been revealed today, and I find it massively disconcerting that phrases like, “Time to throw in a thought grenade“, or “Little ‘r’ me” (Request for [...]
Filed under: Business, marketing | Tagged: BBC, Buzz words, jargon, vocabulary | No Comments »
Posted on January 25, 2008 by Chris Hoskin
A lighthearted look at the relationships among marketing roles by Marty Neumeier, author of ZAG, and The Brand Gap which I discussed here and here respectively.
Filed under: marketing | 9 Comments »
Posted on January 24, 2008 by Chris Hoskin
It’s not new. But I am reading Zag which is all about the notion that radical differentiation is the #1 discipline of high-performance brands (and I really want to shout about it!)
If you have read it. Apologies.
BUT if you haven’t, part 1 of the Zag workshop explains why differentiation is key:
Bonus. New [...]
Filed under: Branding, Business, Design, Entrepreneur, Media, Planning, Remarkable, Strategy, ideas, marketing, startups, technology | Tagged: Brand, brand gap, Branding, building, Business, Design, differentiation, gap, marketing, marty, neumeier, neutron, Strategy, zag, zig | No Comments »
Posted on January 23, 2008 by Chris Hoskin
WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
———————
This is [...]
Filed under: 2.0, Advertising, Branding, Business, Planning, Remarkable, Social Media, Social Networking, Strategy, User Generated Content, Viral, Web, Web2.0, ideas, marketing, permission, technology, trust, web 2.0, word of mouth | Tagged: Business, Events, inspiration, internet, marketing, Meatball Sundae, Media, revolution, seth godin, technology, trends, webinar, work | 2 Comments »
Posted on January 21, 2008 by Chris Hoskin
I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And [...]
Filed under: 2.0, Blog, Blogging, Buzz, Conversational marketing, Measurement, Social Media, User Generated Content, blogs, ideas, marketing | Tagged: Blogging, Google, ideas, lazysphere, micro persuasion, steve rubel | 6 Comments »
Posted on January 21, 2008 by Chris Hoskin
Can, or reschedule that late conference call, and don’t surf on your phone late at night.
Using a mobile phone before going to bed could stop you getting a decent night’s sleep, research suggests.
Typical.
It would explain my feelings of confusion at bedtime though.
Filed under: Research, technology | Tagged: BBC, Insomnia, Mobile | No Comments »
Posted on January 14, 2008 by Chris Hoskin
Does anyone out there have good examples of WordPress being used for a B2B Corporate website?
This is not related to my job - but a family member asked the question, and I hadn’t considered it before.
Any tips, examples or feedback appreciated!
Filed under: B2B, Business, Online, Planning, Strategy, Wordpress, marketing, technology | Tagged: B2B, Business, Corporate, website, Wordpress | 4 Comments »
Posted on January 11, 2008 by Chris Hoskin
I used to often hear the words….
“Make it sound more salesy“
“Make it sound bigger“
“Make it sound better“
“Make it sound easier“
“Make it sound cooler“
As opposed to making something ’sound’ more….., marketers should spend their time actually ‘making’ it more…..
Next time we hear someone say, “Make it more….”, as marketers we should recognise that there is [...]
Filed under: Business, Ideas and Riffs, Planning, Strategy, ideas, marketing | 1 Comment »
Posted on January 3, 2008 by Chris Hoskin
It’s bugged me for a while, and low and behold Seth Godin sums it up again. First. And that’s two posts in a row from me, with a Godin influence! Damn it that guy is good.
Anyway, Seth says “One of the mantras of networking (and the many social networking sites that people are flocking [...]
Filed under: 2.0, Business, Computing, Facebook, Influence, Media, Open Social, Social Graphs, Social Media, Social Networking, Web2.0, ideas, marketing, technology, trust, web 2.0 | Tagged: Digg, Facebook, Godin, Golden Ratio, Influence, LinkedIn, Social Newtorking, Technorati, trust | No Comments »
Posted on January 3, 2008 by Chris Hoskin
Being based in the UK, getting to hear Seth Godin live is pretty rare. Thank god for YouTube recordings and the web generally eh?
Although face-to-face is best, this webinar is going to be a great way to hear him speak ‘live’, hear some stories and anecdotes and learn from one of the very [...]
Filed under: Advertising, Branding, Business, Entrepreneur, Events, Ideas and Riffs, Media, Remarkable, Strategy, ideas, marketing, permission, trust | Tagged: marketing, revolution, seth godin | No Comments »
Posted on January 2, 2008 by Chris Hoskin
