I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And me.
The essence of his original post is that the lazysphere is a group of bloggers who, “rather than create new ideas or pen thoughtful essays, simply glom on to the latest news with another “me too” blog post.”
Shortly after his post was made on the 8th January, there were just 10 Google search results.
Today, 13 days later there are 10700.
10700 bloggers, journalists onlookers “regurgitating the story over and over again” at various levels and with varying intellectual input.
Amazing stuff.
It just goes to show how a new phrase, and a new idea can grow exponentially. But, and it’s a big ‘but’, according to Rubel there has to be “value add”.
I’ll leave that up to you to think about. Frankly I am amazed that lazysphere.co.uk and .com remain available at the time of writing, and if I’ve passed the thought onto someone new that is enough for me!
Filed under: 2.0, Blog, Blogging, Buzz, Conversational marketing, Measurement, Social Media, User Generated Content, blogs, ideas, marketing , Blogging, Google, ideas, lazysphere, micro persuasion, steve rubel
I think a friend of mine nailed it a lot better in 2006…
The Three Types of Blogs: Producers, Reviewers, and Pointers
Thanks Chris. I remember seeing that post at the time.
Although dealing in ‘absolutes’ would be wrong – the patterns your friend points out seem very true.
Obviously there is always the blogs that break the rules.
I also think that ‘comments’ sections shouldn’t be overlooked in this debate.
Also note that the Sponsored Links at the top of the screenshots demonstrate why no one should ever use Broad Matching in AdWords. :)
yep!
people still dont know that the sponsored links are advertisements, they consider them as regular search results
Interesting how fast information about something new spreads all over web. I have always thought that blogs can be powerful way to distribute information and this shows that even more.
But most limiting thing is that if you have just little readers your ability to “move the masses” is much smaller. Anyways, it’s the content that matters so if some writer creates much of good content and makes it public it will be only matter of time when people can find it.