Raw Stylus – A blog by Chris Hoskin

Perspectives on marketing, eCommerce and the technology sector

January 25, 2008 • 5:57 pm

Branding….illustrated

A lighthearted look at the relationships among marketing roles by Marty Neumeier, author of ZAG, and The Brand Gap which I discussed here and here respectively.

Branding Illustrated

Filed under: marketing

9 Responses

Chris Peters says:

January 25, 2008 at 6:59 pm

Love it! Thanks for sharing, Chris.

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Marty, you forgot one…the 7th option…social media « Pamela Rosenthal on… says:

January 28, 2008 at 5:40 pm

[...] types of marketing. I noticed that Chris Hoskin of Raw Stylus is also a fan and writes about it here. Chris recently compiled Marty’s slides into this nice composite view which I’m [...]

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thescrappysoftwaremarketer says:

January 29, 2008 at 3:53 am

my wife and I had a great laugh on this one Chris. Cheers from cold and soon to be snowy chicago

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Daniel Schildt says:

February 12, 2008 at 3:42 am

Quite funny comparison about marketing and branding. :D

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Branding Illustrated « Brett’s Blog says:

February 18, 2008 at 5:25 pm

[...] February 18, 2008 · No Comments Here’s a funny . . . and accurate . . . take on branding. [...]

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Fricke says:

February 20, 2008 at 10:58 pm

Just great! So simple and yet it conceals so much truth :) Thumbs up for simplicity

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Chris Hoskin says:

February 20, 2008 at 11:05 pm

@ Fricke. I agree.

The books I reference are simple too. Worth trying to get hold of.

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Branding illustrated « says:

February 20, 2008 at 11:10 pm

[...] Op Raw Stylus kwam ik volgende illustratie tegen. Het toont op een simpele manier waarvoor de verschillende [...]

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Fricke says:

March 3, 2008 at 10:19 pm

Thanks for tip, I’ll keep it in mind :) Keep up the good work!

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