Posted on February 25, 2008 by Chris Hoskin
<Update 03/02/08: More advertising shifts here>
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The US based Association of National Advertisers and Forrester Research’s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore [...]
Filed under: Advertising, Analyst, Business, Forrester, Measurement, Media, Online, Research, Strategy, TV, digital, marketing, technology | Tagged: ad formats, Advertising, Advertising confidence, ANA, Association of National Advertisers, Forrester Research, TV, TV Advertising | No Comments »
Posted on February 24, 2008 by Chris Hoskin
If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]
Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: david Bain, Internet Marketing, Internet Marketing Plan, Jonathan Farrington, Marketing Automation and Launch, Marketing Strategy, Marketing Training, Purple Internet Marketing, Strategic Plan, The 26 Week Internet Marketing Plan, Website Structure, Yaro Starak | 1 Comment »
Posted on February 20, 2008 by Chris Hoskin
Rainer Präsoll points out this study which examines 10 emerging trends sure to have a major influence on the media sector.
Filed under: Advertising, Business, Deloitte, Media, Research, Strategy, marketing, technology | Tagged: Advertising, business model, Deloitte Media Predictions 2008, Research, technology, Web | No Comments »
Posted on February 14, 2008 by Chris Hoskin
Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.
Ok so what is it? In simple terms its [...]
Filed under: 2.0, Branding, Business, Buzz, Cool, Design, Google, Media, Web, Web2.0, illustration, technology, web 2.0 | Tagged: Branding, customers, Design, General, homepage, information architects tokyo japan, Information Architecture, Internet Branding, Japan, Network, Strategy, Tech, Usability | 1 Comment »
Posted on February 12, 2008 by Chris Hoskin
Sporting icons have long been used in B2C advertising. Thierry Henry for Renault, David Beckham for Adidas and dare I say it George Foreman for the….ahem….Lean Mean Fat Reducing Grilling Machine.
Initial thinking might lead you to the conclusion that B2B, and high technology marketing in particular, has been slower to adopt the celebrity endorsement. [...]
Filed under: Advertising, B2B, BBC, Branding, Business, marketing, technology | Tagged: Accenture, Advertising, B2B, B2C, celebrity, endorsement, Milnolta, Ronaldinho, Tiger Woods | 6 Comments »
Posted on February 11, 2008 by Chris Hoskin
Filed under: 2.0, Business, Fun, IBM, Online Video, Second Life, Social Media, Social Networking, Strategy, User Generated Content, marketing, technology | Tagged: Avatar, Business, digital, IBM, innovation, Money, Virtual World | 3 Comments »
Posted on February 5, 2008 by Chris Hoskin
I really like Photojojo. They sent me an enewsletter today and the contents were startling, and instantly share-able. Quite rightly Photojojo reminded me that the great thing about photography is that it can preserve moments that are never repeated.
Like Jack Radcliffe’s photo series that chronicles his daughter’s life in 30-odd photographs from childhood [...]
Filed under: Business, Ideas and Riffs, Imagery, Media, ideas, marketing, photography | Tagged: Diego Golberg, Jack Radliffe, photography, photojojo | No Comments »
