A story about unfair advantage

I read a great story recently - and whilst it has nothing to do with b2b marketing I like it so much I thought I’d share it anyway. What it teaches you I don’t know, but let me know.
The story stems from a discussion Martina Hingis was having with journalists after a game she [...]

Branded Software Experiences

Branded Software Experiences - A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com

The race, the elephant and Jennifer

The internet is like an elephant. It never forgets.
As long as there is a server, a web page with a story about you, plus money in the meter, you are going to be read about. For days, weeks, years, possibly decades. Great news.
Possibly.
Which is why I feel for Jennifer.
Nobody wants to be [...]

I think you should watch ‘we think’

Earning a living, in appalling rendering conditions

For all the email marketers out there - earning a living in appalling rendering conditions - This is for you.
Hat tip to the author Mathew Patterson.
You may also want to check out, or join the Email Standards Project.

Want to write a book?

Today, there is one less excuse not to. Thanks to Blurb.com.

I just published my own - a photo portfolio - and will report back on the quality in due course.
My initial belief is that it is ideal for photo books, portfolios, business books, wedding books and even a blog book, something that has been in [...]

Find your brand spam

I had an interesting email exchange with Seth Godin a few days ago - in response to this post.
During this brief exchange Seth wrote, “I hate email.”
It turns out one of my email replies went straight into his spam folder. And he felt awful a couple of days later, because having retrieved the item [...]

Great ideas

Great Ideas need landing gear as well as wings. C.D. Jackson