Column inches - a lesson in logo (re)design

Posted on May 6, 2008 by Chris Hoskin

Elegant font & web 2.0 colour palette used in new logo redesign: £14,000.00
Printed Mousemats: £1,000.00
Printed Pens: £500.00
The look on everyone’s face when they see a picture of a man holding his, er, column inches, when the logo is put on its side: Priceless.

So. All publicity is good publicity right? Alas maybe not.

Filed under: Branding, Design, Planning, marketing | Tagged: , , , , , | No Comments »

Definitions of marketing

Posted on May 5, 2008 by Chris Hoskin

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’.
The Chartered Institute of Marketing (CIM) would have you think the definition is this. Ouch.
Is Seth’s definition any better? Does its brevity raise more questions than it actually answers? Do the four words focus the [...]

Filed under: Business, Ideas and Riffs, Strategy, ideas, marketing, trust | Tagged: , , , , , , | 1 Comment »

Brand Camp: Creative Types

Posted on May 2, 2008 by Chris Hoskin

Filed under: Design, illustration, marketing | Tagged: , , , | 2 Comments »