Posted on July 31, 2008 by Chris Hoskin
Adam Kmiec is an Interactive Marketer at Colle+McVoy. His presentation on Slideshare about micro interactions is well worth looking at.
Filed under: 2.0, Advertising, Branding, Business, Conversational marketing, Customer service, Design, Facebook, Ideas and Riffs, Media, Social Media, Social Networking, Strategy, Twitter, User Generated Content, WOM, Web, Web2.0, digital, ideas, marketing, technology, trust, web 2.0, word of mouth | Tagged: 2.0, interactions, interactive, marketing, Media, micro, new, social, Twitter, Web | 2 Comments »
Posted on July 31, 2008 by Chris Hoskin
It’s rare I get marketing related moral dilemmas.
“Tell the truth“, “live and breath an authentic story“; and I’ll be alright. That’s my perspective.
So is it wrong to positively promote a green agenda? Am I jumping on a bandwagon for commercial gain if I do?
Here is the dilemma. Albeit, its very mundane and [...]
Filed under: Business, marketing, trust | Tagged: FSC, Letterhead, PEFC, stationery | No Comments »
Posted on July 22, 2008 by Chris Hoskin
I’m ready for one of these….so is my wife, my kids and my parents….read the story here.
Filed under: marketing | Tagged: browser, gadget, tech crunch, technology | 1 Comment »
Posted on July 21, 2008 by Chris Hoskin
Buzz marketing: “low key”, “just for small enterprises”, “simply non-core” “not for serious businesses.” Wrong. Buzz Numbers HQ report here some statistics about buzz and WOM marketing that every serious marketer should read right now. For a more complete list of stats about buzz and WOM try the full article at FreshChat too.
The stat [...]
Filed under: marketing | Tagged: Business, Buzz, marketing, statistics, technology, WOM, word of mouth | 1 Comment »
Posted on July 15, 2008 by Chris Hoskin
(Update 22/07/08 - dotMobi, the company behind the .mobi Internet address designed specifically for mobile phones, and AKQA Mobile, the mobile division of the AKQA agency have launched the results of an extensive consumer study of mobile Internet usage and attitudes.)
With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile [...]
Filed under: Business, Media, Mobile, Online, Planning, Research, Social Media, Strategy, User Generated Content, Web, blogs, marketing, technology | Tagged: .mobi, 4G, AKQA, B2B, commerce, dotMobi, M-commerce, m., Mobile, Mobile Commerce, MoFuse, Nielsen | 2 Comments »
Posted on July 11, 2008 by Chris Hoskin
A lie gets halfway around the world before the truth has a chance to pull his pants up.
Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965)
So lies travel too fast to handle AND you have a lot more fun with the truth.
Update 17/07/08: Using the same quote, eConsultancy blogger Drama 2.0 extends [...]
Filed under: Fun, ideas, marketing, trust | Tagged: churchill, lies, quote, truth | No Comments »
Posted on July 10, 2008 by Chris Hoskin
I like tag clouds and have just found Wordle - a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.
It’s not a development of rocket science proportions - but what I like about it, is the ability [...]
Filed under: 2.0, Data, Imagery, Salmon, User Generated Content, Web2.0, ideas, illustration, marketing, web 2.0 | Tagged: Design, tag clouds, wordle | 6 Comments »
Posted on July 3, 2008 by Chris Hoskin
WOW. RawStylus (just) made the Top 50 UK Marketing blog chart. I’m thrilled.
But the irony isn’t lost on me, as I have been very busy lately (@ Salmon) and posting thoughts, ideas and ramblings has been entirely impossible. The listing is based on the AdAge Power 150 and here it is [...]
Filed under: marketing | No Comments »
