Buzz marketing: “low key”, “just for small enterprises”, “simply non-core” “not for serious businesses.” Wrong. Buzz Numbers HQ report here some statistics about buzz and WOM marketing that every serious marketer should read right now. For a more complete list of stats about buzz and WOM try the full article at FreshChat too.
The stat for me to commit to memory: Consumers trust friends above experts when it comes to product recommendations – (my guess is you knew that anyway, or you wouldn’t be reading this…..) but remember the numbers:- 65% trust friends, 27% trust experts, 8% trust celebrities. (after Yankelovich)
Update 22/07/08: Casting the net slightly wider than just WOM – I can’t really argue with these 50 Brilliant ways for Marketers to start using Social Media.
[...] Just how influential is Word of Mouth? [...]