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Written by Theo Papadakis of cScape, this informal guide gives you the lowdown on the key ideas in Persuasion, from Aristole to Ziegelmueller, via goodwill, kairos, motivation and reciprocity.
Filed under: Quick Links
Perspectives on marketing, eCommerce and the technology sector
November 11, 2009 • 12:09 am
Filed under: Quick Links
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