This is a blog that looks at marketing in B2B, with a particular focus on commerce, social & disruptive technologies. It is written by me, Chris Hoskin. I’m the Chief Marketing Officer at Artesian Solutions. Previously I was the Head of Marketing UK & Northern Europe at Lithium Technologies and the CMO at Salmon.
I hope you enjoy the Blog and share your ideas freely. I’d love to hear from you.
Rgs, Chris
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About the Author:
Chris Hoskin is the Chief Marketing Officer at Social CRM for Sales vendor, Artesian Solutions. Prior to this he was Head of Marketing UK & N.Europe at Lithium. Before that, Chris was at global commerce service provider Salmon, where he served as Chief Marketing Officer.
You can follow him @chrishoskin or http://uk.linkedin.com/in/chrishoskin
Chris Hoskin’s other notable roles at high technology firms:
Managing Director at Raw Stylus Limited
A Full Service Marketing Agency focussed on high Technology firms
Marketing Manager at Actuate
An Enterprise Reporting and Business Intelligence company
UK Marketing Manager at Versata
An Enterprise Software Solutions company
European Campaigns Manager at InterSystems Corporation
A Database and Integration Software company.
My interests: Strategic Marketing, Permission based marketing, Word of Mouth, Viral, Blog, PR, DEM, DM, Advertising, Sales, Design, Presentation, Buzz, Branding, Value Proposition & Messaging Development, Opportunity Analysis, Routes to Market Strategies, Product & Service Life Cycle Modeling, Market research, Market Positioning Modeling, E-Strategies, Competitor Analysis, Partner & Channel Programmes, Segmentation Modeling, Marketing Communications Programmes, Sales Process Modeling, Packaging Design, Sales Support and POS, Creative Copy writing, E-Marketing, New Media Development, Public Relations, Design for Print, Events & Event Management, Internal Communication Programmes, NPD, Direct Marketing, Corporate Design, Corporate Identity, Partner Programme Management, Brand Execution, Moving Image, Internet Guerrilla Programs, Experiential, Relevancy Tracking, Approachability Audit, Attentiveness Audits, Remarkability Surveys, Brand Health Measurement, Sales Tracking, Communication Evaluation.
I’d love to hear your thoughts, ideas or issues. Simply complete the form below to get in touch.
Thanks Raw Stylus for sharing the podcast with Seth Godin. I just read through your blog and like it very much. Best wishes, Jennifer
[...] web This is a blog that focuses on marketing in the high technology sector. It is written Chris Hoskin, the Chief Marketing Officer at Salmon – an IT Services company headquartered in the [...]