Presentation: “The future of Marketing”

A nice presentation created by Matt Dickman, and posted on his slideshare page.

Filed under: 2.0, Advertising, Branding, Business, Customer Experience, Design, Influence, Strategy, Twitter, Web, Web2.0, ideas, marketing, technology, web 2.0, word of mouth

What’s Next In Marketing And Advertising (2009)

Here is an updated look at What’s Next In Marketing and Advertising based on the presentation by the same title that Paul Isakson gave last year at Marketing 2.0.

The greatest takeaway from this outstanding presentation (outstanding in so many ways:- message, typeface, imagery) from my perspective is, “It’s not what you say that matters, its what you do.“

Living by that statement alone will make me a better marketer, and the companies that I work for more many times more effective.

Filed under: 2.0, Advertising, Business, Ideas and Riffs, Strategy, ideas, marketing , Advertising, marketing, marketing 2.0, Paul Isakson, slideshare

We are living in exponential times

Filed under: 2.0, Business, Media, Web, Web2.0, technology, web 2.0 , Did you know?, Jeff Brenman, Karl Fisch, Scott McLeod

Volvo Tweets *in* YouTube Ad

Volvo has integrated a Twitter feed into an ad on YouTube. It is very nicely done, particularly as some of the tweets are from Volvo Execs at a motor show.

Via

Filed under: 2.0, Advertising, Conversational marketing, Social Networking, Twitter, User Generated Content, Web2.0, YouTube, marketing, technology, web 2.0 , Twitter, Volvo, YouTube

Another Echo Chamber: The real-time web

One of the big things about the web as a platform imho is that it places ‘people’ not ‘corporates’ at the centre.  With people come opinions, ideas, thoughts and conversations.  And lets face it: People work and move faster than bloated, process based corporates.

But there are issues.

Whilst the work from venerable web firms like Twitter, Google Docs, Acrobat Connect, Meebo and Octopz are certainly a step in the right direction towards a Real Time Web (and technologies like XMPP, SIP, HTTP extensions (Comet), and RTMP are helping too), I can’t help thinking that as the Real Time Web becomes a popular term and trend, it will be marred by negativity around real time syndication or overuse of various RSS feeds and APIs.

Take a look at an example below (click image to enlarge)

Now I am a fan of e-Consultancy.com – but is there any value for me (the customer) seeing multiple tweets on the same subject?  I don’t think so.  It really makes me feel like I am sat in the middle of an echo chamber.

I am sure there is a big difference between genuine Real Time Web Applications, and Real Time syndication.  But it is sure annoying to seeing more and more web properties displaying ‘real time content’ in this way.

Real Time web without de-duplication?  No thanks.

Filed under: 2.0, Ideas and Riffs, RSS, Semantic Web, Twitter, Web, Web2.0, digital, ideas, marketing, technology, web 2.0

The Media and the shape of things to come

Digital guru Clay Shirky gives Guardian writer Tom Teodorczuk his media forecast for 2009 – taking in the role of newspapers, books and magazines and TV.

Some Soundbites

Newspapers: “The 500-year-old accident of economics occasioned by the printing press – high upfront cost and filtering happening at the source of publication – is over.”

Books and Magazines: “I think the big revolution is going to be print on demand.”

TV: “The idea that the old geographical segmenting of terrestrial broadcasts is recreatable is a fantasy and a waste of time.”

Filed under: 2.0, Media, Web2.0, digital, technology, web 2.0 , 2009, Books, Clay Shirky, Guardian, Magazines, Media, newspaper, predictions, TV

20 free eBooks about social media

Chris Brogan points us at 20 Free eBooks about Social Media

(Don’t ignore the extras in the comments)

Filed under: 2.0, Books, Business, Ideas and Riffs, Influence, Media, Planning, Public Relations, Social Media, Social Networking, Strategy, Twitter, User Generated Content, Web, Web2.0, digital, ideas, marketing, technology, trust, web 2.0, word of mouth , Chris Brogan, ebooks, freee, Media, social, Social Media

the little things that matter

Adam Kmiec is an Interactive Marketer at Colle+McVoy.  His presentation on Slideshare about micro interactions is well worth looking at.

Filed under: 2.0, Advertising, Branding, Business, Conversational marketing, Customer service, Design, Facebook, Ideas and Riffs, Media, Social Media, Social Networking, Strategy, Twitter, User Generated Content, WOM, Web, Web2.0, digital, ideas, marketing, technology, trust, web 2.0, word of mouth , 2.0, interactions, interactive, marketing, Media, micro, new, social, Twitter, Web

Beautiful Word Clouds

I like tag clouds and have just found Wordle – a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.

It’s not a development of rocket science proportions – but what I like about it, is the ability to tweak your clouds with different fonts, layouts, and color schemes.  I think that this might be very useful for the promotion of online collaterals – as an additional tool for online précis.

Here is a word cloud derived from a piece of collateral written for Salmon (where I work)

Word Cloud

Incidently the images you can create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Filed under: 2.0, Data, Imagery, Salmon, User Generated Content, Web2.0, ideas, illustration, marketing, web 2.0 , Design, tag clouds, wordle

Social media in Plain English

The latest video from Common Craft – focusing on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.

Filed under: 2.0, Social Media, Web2.0, marketing, web 2.0 , Common Craft, Social Media, YouTube

The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Filed under: 2.0, Advertising, Branding, Business, Buzz, Data, Design, Ideas and Riffs, Media, Planning, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, digital, ideas, marketing, ogilvy, technology, web 2.0, word of mouth , 2.0, Advertising, alpha, beta, conversations, dada, Data, digital planning, future, Jan Leth, ogilvy, Web

I think you should watch ‘we think’

Filed under: 2.0, Business, Online Video, Web2.0, ideas, marketing, technology, web 2.0 , Books, Charles Leadbeater, innovation, We Think, web 2.0

Sliderocket – Best in show

Sliderocket presented at Under The Radar in the US yesterday – scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award.

Take the Tour.

I think this is one of those ‘Miss it – Miss out’ moments.

You see, SlideRocket is a rich internet application that provides for every part of the presentation lifecycle. It integrates authoring, asset management, delivery and analytics tools into a single hosted environment that allows you to quickly create stunning presentations, intelligently manage your assets, securely share your slides, and measure the results.

SlideRocket differentiates itself from other presentation products by being Web-based, feature-rich, easy-to-use, secure, and complete. SlideRocket is also unique in that it includes a community marketplace where content and services can be shared and transacted.

SlideRocket is the first online productivity application that embraces business level features such as collaboration, robust security, dynamic data binding and business integration with applications like Salesforce.com. SlideRocket also embraces the best of the Internet with features like asset tagging, web content mashups, embedded data services and seamless rich media support.

Very cool.

Filed under: 2.0, Awards, Business, Cool, Design, Media, digital, illustration, marketing, technology , Awards, best in show, rich internet applications, sliderocket, Under the radar

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

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‘Grown up’ social networking

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.

I agree, and somewhat bizarrely disagree completely.

I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I really struggle to understand why B2B professionals would not want to use the service – truth be told I am amazed it’s free.

But to assign other social networking sites into a ‘juvenile’ camp is naive. Maybe it is just semantics, and I am reading too much into it?

Take Twitter for instance. Over the last few days I have been following various people as they post comments (tweets) in real-time about events at SXSW (a music, film, and interactive conference and festival) particularly the uncomfortable keynote with Mark Zuckerberg (Facebook’s CEO) and Business Week’s Sarah Lacy.

Hilarious. Live. Connected. Interactive. And certainly not juvenile.

Ok. Possibly not as thought-provoking or grammatically sound as a blog or elements of LinkedIn (e.g. Answers) but as a forum to share a stream-of-conscious babblings. Ideal.

Now the blogosphere is catching up on the whole Zuckerberg thang- with more detailed descriptions and reviews. But ultimately I learnt a great lesson in my use of Twitter over the last 48hrs. Its sufficiently different. Spectacularly different. And if you follow the appropriate people – seriously grown up.

Just like LinkedIn. Only different.

By the way I am here if you want to connect My LinkedIn Profile, My Twitter

Filed under: 2.0, Blog, Blogging, Media, Social Media, Social Networking, Twitter, User Generated Content, Web2.0, blogs, ideas, marketing, technology, web 2.0 , Business, Business Week, LinkedIn, Media, Silicon.com, SXSW, Twitter, Zuckerberg