Category Archives: 2.0

Unfriend Everyone

January 22, 2012 · by · in 2.0, B2B, Business, Computing, Data, Facebook, Google, marketing, Measurement, Open Social, Semantic Web, Social Graphs, Social Media, Social Networking, Strategy, technology, Web, web 2.0, Web2.0

The right approach is ‘Content Curation’. For me, that’s the Holy Grail.

Presentation: “The future of Marketing”

August 10, 2009 · by · in 2.0, Advertising, Branding, Business, Customer Experience, Design, ideas, Influence, marketing, Strategy, technology, Twitter, Web, web 2.0, Web2.0, word of mouth

A nice presentation created by Matt Dickman, and posted on his slideshare page.

What’s Next In Marketing And Advertising (2009)

August 4, 2009 · by · in 2.0, Advertising, Business, ideas, Ideas and Riffs, marketing, Strategy

Here is an updated look at What’s Next In Marketing and Advertising based on the presentation by the same title that Paul Isakson gave last year at Marketing 2.0. The greatest takeaway from this outstanding presentation (outstanding in so many ways:- message, typeface, imagery) from my perspective is, “It’s not what you say that matters, […]

We are living in exponential times

April 22, 2009 · by · in 2.0, Business, Media, technology, Web, web 2.0, Web2.0

Volvo Tweets *in* YouTube Ad

April 17, 2009 · by · in 2.0, Advertising, Conversational marketing, marketing, Social Networking, technology, Twitter, User Generated Content, web 2.0, Web2.0, YouTube

Volvo has integrated a Twitter feed into an ad on YouTube. It is very nicely done, particularly as some of the tweets are from Volvo Execs at a motor show. Via

Another Echo Chamber: The real-time web

February 23, 2009 · by · in 2.0, digital, ideas, Ideas and Riffs, marketing, RSS, Semantic Web, technology, Twitter, Web, web 2.0, Web2.0

One of the big things about the web as a platform imho is that it places ‘people’ not ‘corporates’ at the centre.  With people come opinions, ideas, thoughts and conversations.  And lets face it: People work and move faster than bloated, process based corporates. But there are issues. Whilst the work from venerable web firms […]

The Media and the shape of things to come

January 7, 2009 · by · in 2.0, digital, Media, technology, web 2.0, Web2.0

Digital guru Clay Shirky gives Guardian writer Tom Teodorczuk his media forecast for 2009 – taking in the role of newspapers, books and magazines and TV. Some Soundbites Newspapers: “The 500-year-old accident of economics occasioned by the printing press – high upfront cost and filtering happening at the source of publication – is over.” Books […]

20 free eBooks about social media

August 12, 2008 · by · in 2.0, Books, Business, digital, ideas, Ideas and Riffs, Influence, marketing, Media, Planning, Public Relations, Social Media, Social Networking, Strategy, technology, trust, Twitter, User Generated Content, Web, web 2.0, Web2.0, word of mouth

Chris Brogan points us at 20 Free eBooks about Social Media (Don’t ignore the extras in the comments)

the little things that matter

July 31, 2008 · by · in 2.0, Advertising, Branding, Business, Conversational marketing, Customer service, Design, digital, Facebook, ideas, Ideas and Riffs, marketing, Media, Social Media, Social Networking, Strategy, technology, trust, Twitter, User Generated Content, Web, web 2.0, Web2.0, WOM, word of mouth

Adam Kmiec is an Interactive Marketer at Colle+McVoy.  His presentation on Slideshare about micro interactions is well worth looking at.

Beautiful Word Clouds

July 10, 2008 · by · in 2.0, Data, ideas, illustration, Imagery, marketing, Salmon, User Generated Content, web 2.0, Web2.0

I like tag clouds and have just found Wordle – a playful service for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. It’s not a development of rocket science proportions – but what I like about it, is the ability […]

Social media in Plain English

June 2, 2008 · by · in 2.0, marketing, Social Media, web 2.0, Web2.0

The latest video from Common Craft – focusing on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.

The future of marketing communications….

May 20, 2008 · by · in 2.0, Advertising, Branding, Business, Buzz, Data, Design, digital, ideas, Ideas and Riffs, marketing, Media, ogilvy, Planning, Social Media, Social Networking, Strategy, technology, User Generated Content, web 2.0, Web2.0, word of mouth

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

I think you should watch ‘we think’

April 9, 2008 · by · in 2.0, Business, ideas, marketing, Online Video, technology, web 2.0, Web2.0

Sliderocket – Best in show

March 25, 2008 · by · in 2.0, Awards, Business, Cool, Design, digital, illustration, marketing, Media, technology

Sliderocket presented at Under The Radar in the US yesterday – scooping, wait for it, three gongs….Best in Show, the Judges Choice award, and the Audience Choice award. Take the Tour. I think this is one of those ‘Miss it – Miss out’ moments. You see, SlideRocket is a rich internet application that provides for […]

Please help

March 14, 2008 · by · in 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, blogs, bob, Books, Branding, Business, Buzz, CBS, Charity, CIM, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, copywriting, Corbis, CRM, Customer service, Data, Deloitte, Design, digital, Direct Email, Direct Mail, dotcoms, Email, EMI, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, garfield, Gartner, Google, IBM, ideas, Ideas and Riffs, Illusion, illustration, Imagery, Influence, Infrared, IODA, iStock, IT, IT Planning, Job, Keywords, Knee, last.fm, Mac, marketing, Measurement, Media, Microsoft, MIT, Mobile, Music, News, ogilvy, Online, Online Video, Open Social, PC, permission, photography, Planning, podcast, Power 150, PR, Printing, Public Relations, Punchstock, Quotes, Religion, Remarkable, Research, RSS, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, SEO, SEO / SEM, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, SPARQL, Spectrum, sport, SQL, startups, stock photography, Strategy, Surgery, Survival, Tattoo, technology, The Orchard, Tim Berners-Lee, trust, TV, Twitter, Uncategorized, Usability, User Generated Content, venture capital, verge, Viral, Viral Coefficient, Virtual Worlds, Warner Music Group, Web, web 2.0, Web2.0, webmasters, White Paper, wi-fi, WIFI, WIKI, Wired.com, WOM, word of mouth, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX

Sport Relief (I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

← Older posts
Follow

Get every new post delivered to your Inbox.