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Adobe increases visual appeal

Recently I discussed visual appeal, and how B2B marketers can take a lot from their B2C counterparts.

I showcased Dynamic Imaging and the impact it can have on your online catalogues, website, emails, eVideos etc.

To close the loop on this, Scene 7 (from whom I borrowed the original screen shots) have just reached a definitive agreement with Adobe to be acquired.

For me this further illustrates Dynamic Imaging’s role in astute B2B marketing. It won’t be too long before these techniques become mainstream – and with Adobe at the helm this will probably be sooner rather than later.

Filed under: Adobe, Design, Direct Email, Direct Mail, Online, Online Video, Scene7, Software, illustration, marketing