Please help

Posted on March 14, 2008 by Chris Hoskin

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

The 26 Week Internet Marketing Plan

Posted on February 24, 2008 by Chris Hoskin

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: , , , , , , , , , , , | 1 Comment »

Online Advertising trends

Posted on January 31, 2008 by Chris Hoskin

While I am in the mood to look at trends [see post: 6 factors that make a marketing leader successful made yesterday], this article on VentureBeat does a good job of highlighting the trends in Online Advertising; in particular the Content vs Community debate, which continues to surface, re-surface (and yet never go away).

Filed under: Advertising, Affiliate Marketing, Business, Measurement, Microsoft, digital, marketing, technology | Tagged: , , , , , | No Comments »

Advertising’s evolution….

Posted on November 11, 2007 by Chris Hoskin

IBM Global Business Services in its new report, The End of Advertising as We Know It (report PDF, summary PDF) forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50.

Whilst I find this type of sweeping statement a tad nauseating (agreed: it is not as [...]

Filed under: Advertising, Affiliate Marketing, Business, Facebook, IBM, Ideas and Riffs, Strategy, ideas, marketing | Tagged: , , , , , , | 1 Comment »

A Potted History of B2B High-Tech Marketing

Posted on July 22, 2007 by Chris Hoskin

A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]

Filed under: 2.0, Advertising, Affiliate Marketing, B2B, Blog, Blogging, Branding, Buzz, CRM, Customer service, Direct Email, Direct Mail, Experiential, Ideas and Riffs, Measurement, Planning, Strategy, Viral, blogs, ideas, marketing, word of mouth | No Comments »

Web trend (tube) map

Posted on July 21, 2007 by Chris Hoskin

They have done it before: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective.
They have done it again – and better.
After popular demand – here is iA’s next Web Trend Map:

Filed under: 2.0, Advertising, Affiliate Marketing, Blog, Blogging, Branding, Buzz, Design, Ideas and Riffs, Measurement, Online, Social Media, Strategy, Viral, Web, Web2.0, blogs, ideas, illustration, marketing, web 2.0, webmasters | 6 Comments »

Big Seminar Live - the (Free) Internet Marketing Seminar Podcast

Posted on June 28, 2007 by Chris Hoskin

Big Seminar Live - the (Free) Internet Marketing Seminar Podcast
Joel Comm (of My Contact Station) chats with Armand Morin about the “opportunity raining down” in the Internet right now. The dialogue runs from Yahoo Games to the power of Blogs and Blogging, and the REAL value of attending live events. The is a [...]

Filed under: 2.0, Affiliate Marketing, Blog, Blogging, Branding, Buzz, Events, Experiential, Fun, Online, Social Media, Strategy, Web, Web2.0, blogs, marketing, podcast, web 2.0, word of mouth | No Comments »

FREE Event: Online Marketing 2007

Posted on June 20, 2007 by Chris Hoskin

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

Filed under: 2.0, Advertising, Affiliate Marketing, Analytics, Blog, Blogging, Branding, Buzz, Customer service, Design, Direct Email, Direct Mail, Email, Experiential, Fun, Measurement, Online, Online Video, PR, Planning, Public Relations, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Software, Strategy, Usability, Viral, Web, Web2.0, ideas, marketing, web 2.0, webmasters, word of mouth | 2 Comments »

6 FREE sample RFP templates for your marketing projects

Posted on April 28, 2007 by Chris Hoskin

Need to find a new agency, platform, or other supplier of digital services? Need help in outlining your project? Need to know the right kinds of questions to ask and how to specify your requirements?
e-consultancy have just published six Request For Proposal (RFP) templates to help you improve the process of briefing and choosing new [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Direct Email, Email, Measurement, Online, SEO, SEO / SEM, Search, Search Engine Optimisation, Usability, Web, Web2.0, marketing, web 2.0 | 3 Comments »

Online marketing & the business case

Posted on April 19, 2007 by Chris Hoskin

Having trouble convincing yourself, your boss, your investors, or your client, about the merits of investing in online marketing? Struggling to back up your arguments?
e-consultancy have produced six ready-made ‘business cases’ for the key internet marketing disciplines that every company should consider embracing. They are:
1. Search Engine Optimisation (SEO) - The Business Case >>
2. Paid [...]

Filed under: Advertising, Affiliate Marketing, Analytics, Direct Email, Email, Measurement, Online, SEO, SEO / SEM, Search, Search Engine Optimisation, Strategy, Usability, marketing | 3 Comments »