Superb internet marketing community & FREE industry reports (no catch!)

I wanted to draw you attention to a FREE resource for those of you who want to benefit from a community of the world’s digital marketing and ecommerce professionals. Econsultancy exists to help its members “sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.” I have to say that it is a great source of independent advice and insight on digital marketing and ecommerce.

imho there’s no shortage of marketing opinion online, but being ten years and with 71,000 marketers Econsultancy is pretty special.  Bronze membership is FREE and there is more info here.

These are complimentary reports you get for free upon joining (there’s another 20+ too!).  Great, er, value!

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Online PR Industry Benchmarking Report

By Michelle Goodall and Aliya Zaidi, December 2008

Overview Authors: Michelle Goodall and Aliya Zaidi Pages: 35 Features: Survey-based research about the Online PR Industry, with expert input from respected industry commentators.

Digital Outsourcing Survey Report

By Econsultancy, December 2008

This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work.

SEO Supplier Showcase November 2008

November 2008

Online Customer Engagement Report 2009

By Econsultancy, November 2008

The third annual Online Customer Engagement Report has been produced in partnership with cScape. This research is based on a survey of 1,300 respondents carried out in September and October 2008.

Email Marketing Briefing – November 2008

By Econsultancy, November 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing held in autumn 2008.

Comparison Shopping Engines Survey Report 2008

By Econsultancy, October 2008

This DoubleClick-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping.

Paid Search Marketing Supplier Showcase October 2008

October 2008

Paid Search Briefing – October 2008

By Econsultancy, October 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Paid Search.

Affiliate Marketing Briefing – October 2008

By Econsultancy, October 2008

This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing.

Measurement, Analytics and Optimisation Briefing – October 2008

By Econsultancy, September 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation.

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The Services Econsultancy Provide:

Reports: Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.

Training, Learning & Development: Econsultancy operates a highly popular training division, used by the world’s leading brands for staff education, both in-house and via public courses. We provide training across all areas of digital marketing and ecommerce and at all levels from accredited one day courses to formal qualifications including diplomas and a Masters in Digital Marketing.

Events: Econsultancy hosts over 100 events a year, including conferences such as the Online Marketing Masterclasses, Future of Digital Marketing and Digital Cream as well as regular Supplier Showcases, Roundtables, the annual Innovation Awards and a range of social events.

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Free memberships of marketing clubs, and online resources are ten a penny.  You just have to surf, or browse LinkedIn groups to see that.  But Econsultancy is very different.  I’d highly recommend you join if you are an internet professional who wants practical advice on all aspects of e-business.

Filed under: Affiliate Marketing, Analyst, Analytics, Blogging, Branding, Business, Buzz, CRM, Customer Experience, Design, Direct Mail, Email, Events, Media, Mobile, Online, Planning, Research, SEO, SEO / SEM, Search Engine Optimisation, Social Media, Strategy, Usability, User Generated Content, Viral, Web, Web2.0, digital, marketing, technology, web 2.0 , development, ecommerce, Econsultancy, Events, Free, learning, reports, Strategy, training

HiPPO – Highest Paid Person’s Opinion

What have I been doing? It turns out there is a phrase for it, and it’s been around a while.

“HiPPO’s rule the world when it comes to creating customer experiences. And that’s a bad thing. No matter what you think the optimal customer experience should be on the website it is quite likely that you walk into a meeting room, or office, and regardless of your competence the HiPPO decides what goes on the site.” Courtesy Avinash Kaushik

HiPPO stands for: the Highest Paid Person’s Opinion.

Thankfully there is some great technology making HiPPO’s extinct. Multi-variable testing tools & platforms like Interwoven’s Optimost will continue to make a big difference in the remainder of 2008 and in 2009.

Filed under: Analytics, Business, Conversion, Design, IT, Measurement, Media, Software, Strategy, Testing, Usability, digital, marketing, technology , Customer Experience, HIPPO, marketing, multi-variable testing, optimisation, Optimost, technology, web design

Please help

Sport Relief

(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth , 2008, Advertising, Age 5-14, Animals, Anime, Announcements, Answered, Art, Articles, Barack, Basketball, Bible, Big, Big Questions, Blog, Blogging, blogs, Books, Business, Charity, Children, China, Christianity, Church, clinton, Club, Comedy, Commentary, Community, Crime, Culture, Current Events, Daily, Democrats, Design, Economics, Economy, Education, Election 2008, Elections, Eliot Spitzer, English, Entertainment, Environment, Events, Faith, Family, Fashion, Fiction, Film, Food, Friends, Fun, Funny, Games, God, Government, Health, Hillary, Hip-hop, History, Home, Humor, ideas, India, inspiration, internet, Iraq, Islam, Jesus, John McCain, Journal, Kids, Leadership, Life, Links, Love, marketing, Marriage, Me, Media, Misc, Miscellaneous, Money, Movies, Music, Musings, My Life, Nature, News, Obama, Opinion, Parenting, penguin, People, Personal, Philosophy, photography, photos, Physics, Pictures, Poems, Poetry, Political, Politics, Pop culture, Prayer, Projects, Psychology, Questions, Quotes, Race, Ramblings, Random, Rants, Recipes, Reflections, Relationships, Religion, Research, Review, Reviews, School, Science, Sewing, Sex, Shopping, Society, Software, Spiritual, Spirituality, Sports, Stories, Stuff, technology, television, The Page, Theology, Thoughts, Travel, trends, TV, Unanswered, United states, Update, USA, video, Videos, web 2.0, Welcome, Women, work, World, Writing, YouTube

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.

How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s too slow, too lethagic.

I’ve changed my mind. And I’d urge you to think again. I VERY rarely recommend items on this blog, but this deserves a mention…….

When the authors of the 26 Week Internet Marketing Plan asked me if they could send me a full preview of their package I was flattered, slightly nervous about what I would receive and hestitant to be seen like so many other bloggers who jump on a bandwagon to secure affiliate revenue, or traffic to their site (the latter is just not my style)

But I am so glad I accepted the gift, and challenge! What a wealth of content. It took nearly a full weekend to get through the content – and I am sure I missed bits.

Many UK marketing bloggers have been sent the pack as part of the stealth launch, and I’ll link to some of their content in this post. In a nutshell though, to be one of the best online marketers it is really key to know the basic rules of Internet Marketing – and this package has the basics outlined in as clear a manner as I have EVER seen.

The 26 week Internet marketing plan contains 4 DVD’s, 8 Multimedia CD’s and 4 ring-bound workbooks; plus a wall planner and 10 step quick start guide. It is written in a no-nonsense, pragmatic and conversational way – clearly a reflection of author David Bain’s clear understanding and experience in the Internet Marketing space. Great stuff.

Now don’t get me wrong. If you are a well read, experienced Internet Marketer, with a record of practising Internet Marketing for a number of years this quite possibly is not the guide for you. BUT (and I think this is a big ‘but’) if you are a marketing manager, business leader, entrepreneur or anybody who needs to make an impact online, is serious about it (you should be), and don’t know where the hell to start, the 26 week Internet Marketing Plan is an unbelievable package for you.

To give you an idea on its depth and breadth, this is what is provided out of the box.

Phase 1: Website Structure
Business Strategy
Keyword Research
Site Architecture
Conversion Rates
Viral Coefficient
Visitor Tracking

Phase 2: Automation and Launch
Blogging
RSS
Email Updates
Blog Communities
Blog & RSS Directories
Press Releases
Pay Per Click

Phase 3: Broaden Your Base
Major Directories
Industry Directories
Local Directories
Article Marketing
Competitor Backlinks
Forum Interaction
Blog Comments

Phase 4: Broaden Your Horizon
New Website
Social Networking
MyPage Marketing
Podcasting
Video Marketing
Visitor Analysis

Phew! See why it took 2 days to get through it!

This is what my marketing counterparts are discussing about the materials, and here is a brief introduction, plus here’s another.

As I mentioned the workbook writing is hype free, clear, easy to read; but most importantly littered with examples that makes the content easy to read and understand. So what? Well I have read many internet marketing books and too many are still poorly written.

But whilst the 4 workbooks form the core of the 26 week Internet Marketing Plan, they really are just the tip of the iceberg. And that leads me to the next great thing about the package. Its loaded with MP3’s of interviews, documented transcripts and .pdfs which really help to contextualise what you can learn in the core workbooks. Contributors include Jonathan Farrington and Yaro Starak by the way.

And finally what I really like is the overriding candid, honest, hype free approach that David has taken in producing this package.

IMHO there are numerous starter courses that prospective Internet Marketers could take – seminars, courses, training sessions etc. The trouble is they’re slick, polished but ultimately forgettable (most of the time).

For £399 I would be amazed if you could spend your hard earned money more wisely. And for the forgetful – the CD’s, MP3’s, .pdf’s and workbooks are a timely reminder of what to do, when and how. Highly recommended!

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth , david Bain, Internet Marketing, Internet Marketing Plan, Jonathan Farrington, Marketing Automation and Launch, Marketing Strategy, Marketing Training, Purple Internet Marketing, Strategic Plan, The 26 Week Internet Marketing Plan, Website Structure, Yaro Starak

Banner Blindness

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement – whether or not it’s actually an ad.

Remarkable.

According to Nielsen’s findings, users didn’t fixate on ads across a number of different page types either.

Nielsen’s heat maps show three examples that cover a range of user engagements too: quick scanning, partial reading, and thorough reading.

Ouch. Some marketers will not be amused! Haha haha.

Filed under: Advertising, Analytics, Measurement, Online, Research, Strategy, Usability, Web, marketing

You may say I’m a dreamer

Imagine there’s no heaven
It’s easy if you try.
No hell below us,
above us only sky.

Imagine all the people
living for today.

Imagine there’s no countries.
It isn’t hard to do.
Nothing to kill or die for
and no religion, too.

Imagine all the people
living life in peace.

You may say I’m a dreamer.
But I’m not the only one.
I hope someday you’ll join us
and the world will be as one.

Imagine no possessions.
I wonder if you can.

No need for greed or hunger,
a brotherhood of man.

Imagine all the people
sharing all the world.

You may say I’m a dreamer.
But I’m not the only one.

I hope someday you’ll join us
and the world will live as one.

Perfect in so many ways…..

And if you believe Hit Song Science or HSS for short, which was featured at London Calling this year, we can all be knocking songs out like Lennon in next to no time.

You see HSS is a software package that was developed through extensive mathematical research on other hit songs. And the result? Complex algorithms (1 million songs in the making) are used to compare your uploaded song with other hit songs similar to your song’s algorithms. A score is given in a scale of 1-10, and if your song scores 7.5 and above, then, according to HSS, it would be a hit. If your song scores below 7.5, then maybe not.

This is crazy in so many ways. And yet;

“….the technique, known as Hit Song Science (HSS), picked out the potential of the jazz singer Norah Jones months before she topped the US charts and won eight Grammy awards for her first album. Five major record companies have been so impressed that they are beginning trials of the software, New Scientist magazine reports today.” The London Times

What I hate about this is that songs are placed in clusters, a “universe” of songs. If your song happens to be among the “hit” cluster of similar sounding songs, then your song is considered worthy as a hit.

Hmmmm. In other words, if you have a song that is different to the rest, it is almost certainly not going to be flagged up as a potential hit. It seems being ‘remarkable’ in the HSS world is a bad thing?

And worse still, in HSS’s ideal world your future hits need to be nearly the same as a previous hit, just a tiny bit different.

The website says “Do you want to have your music reach new fans“, “Do you want to be able to know where to best place your music“, “Do you want to know the success potential of your songs within different markets, music lover´s niches, and choose the best channels and targets?“

If I was a musician I would take a leaf out of John Lennon’s book. I suspect he was motivated to write ‘Imagine’ (considered by many as the best song ever written) not by copying hits by other artists, but by his feelings – his feelings of pain when he looked at the world around him.

I suspect greedy record labels and the artists of the future would do well to try the same.

Filed under: Analytics, Computing, Data, Ideas and Riffs, Measurement, Music, Planning, Remarkable, ideas, marketing , Hit Song Science

The Power 150 (and the hangers on)

Yikes. This blog has been listed on The Power 150. Kind of.

Actually we are listed in the ‘honourable mentions’ list.

This blog is rated as the 297th best English language blog about marketing in the World. WOW.

And drilling a bit further we are the 22nd best UK marketing blog.

Time to have a sit down.

The Power 150 is a global ranking of the top English-language marketing blogs. Originally launched in January 2007 as a USA-based ranking, the Power 150 expanded worldwide to include all English-language blogs after TechBrew provided the list’s automation in March 2007. To calculate each blog’s final ranking in the Power 150, a very simple, multimetric algorithm was used. Final ranking is based on the sum of four unique and mostly objective sources:

Google PageRank (0 to 10) – Google PageRank is a link analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The Power 150 ranking uses the actual PageRank as part of its algorithm.

Bloglines Subscribers (1 to 20) – Bloglines displays the amount of subscribers each blog has to its feed(s). Subscriber ranges were determined (i.e., more than 20, more than 30, etc.) and each range was assigned a number (1 to 20) that was used as part of the Power 150 algorithm.

Technorati Ranking (1 to 30) – Technorati ranking relates the number of sites pointing to a particular blog. The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Bloglines Subscribers value, Technorati ranking ranges were determines (i.e., top 9,000, top 10,000, top 20,000, etc.) and each range was assigned a number (1 to 30) that was used as part of the Power 150 algorithm.

Todd And Points (1 to 15) – As the only subjective measure in the Power 150 algorithm, 1 to 15 opinion points were assigned to each blog. Todd And values frequent, relevant, creative and high-quality content. The use of audio, video and graphics is also heavily weighted in the Todd And Points.

All four metrics were added to determine each blog’s total score. The total score carried the most weight in assigning the final Power 150 rank. If blogs shared the same final Power 150 rank, the suborder was determined by Todd And points. If Todd And points were the same, Technorati ranking points were compared – then Bloglines subscriber points and finally Google PageRank points. Rankings are automated and updated every 24 hours.

Now all we need to do is crack the top 150, and stay there.

Filed under: Analytics, Awards, Blog, Blogging, Fun, Ideas and Riffs, Measurement, Power 150, Social Media, blogs, ideas, marketing

FREE Event: Online Marketing 2007

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than ever, moving to a new venue in the process – the Business Design Centre, Islington, London.

From SEO to PPC, blogging to podcasting, accessibility to analytics, email, affiliate and mobile marketing, online ads and integration, the show tackles all the challenges surrounding online marketing and offers advice on the latest developments. Find out how to make interactive marketing and advertising campaigns work harder for your money.

It’s a good event to meet exhibitors from the entire online market – an invaluable opportunity to discuss your needs with leading suppliers and industry experts, face to face.  And offcourse there is a (paid for) educational conference programme.  This is often where there is real value.

Here’s some quick links:

• Register Now!
• Conference
• FREE Workshops
• Google University (Want to know more about the Google missions and how it can help your business? Book to attend the free Google University and hear from Google staff in the know!)

You can also attend free workshop sessions at the Search Arena, NMA Arena and Online Advertising Arena……perhaps even getting dedicated advice to suit your specific needs in the process?

Its always good to take a day out of the office once in a while.  Perhaps the 26th or 27th June is the ideal time?

Filed under: 2.0, Advertising, Affiliate Marketing, Analytics, Blog, Blogging, Branding, Buzz, Customer service, Design, Direct Email, Direct Mail, Email, Experiential, Fun, Measurement, Online, Online Video, PR, Planning, Public Relations, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Software, Strategy, Usability, Viral, Web, Web2.0, ideas, marketing, web 2.0, webmasters, word of mouth

Billboards that know when you look at them

Billboards that know when you’re looking at them will soon be a reality, if new eye-tracking gear from a Canadian startup makes good on its maker’s claims.

The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 feet.

All well and good? Well you would think so. And the headlines are already being written up like this is the next BIG thing. But I’m not so sure. Not quite yet. Although I suspect its inventors will make themselves a sizeable amount of money!

I look at ads all the time. I’d say I consciously look at over 250 a day, and subconsciously its probably nearer 3000. I might even be underestimating.

So I think just because a simple glance from a passer-by scores an impression, providing a tally that enables “new Google-like measurement metrics” doesn’t make billboard advertising any more effective per sé. Its likely to tell you how many people are looking and where – hot spots of eye activity if you like – but is that enough? And by that I should stipulate: enough for Advertisers and their Consumers.

Don’t get me wrong – this technology is a step forward (for Advertisers), but for this to really gain momentum the technology will need to move on somewhat imho.

I am sure it will.

Already Xuuk claims to have extended the range of the Eyebox to 32 feet and to have eliminated the need for personal calibration so that people walking by don’t have to stop in order to be counted. Not bad.

But what is REALLY needed is a way of measuring ATTENTION. Because of the 3000 or so ads I looked at yesterday I can’t recall a single one. And I’d hate (smirk) advertisers to be looking at my ‘impression’ on a spreadsheet thinking I really cared about their brand, or the fact that their logo was ideally located. Because I consciously (or subconsciously) don’t.

….Now what would be REALLY cool is a system that displays me a RELEVANT advert as I walk past, because it scanned my retina and picked up my interests, hobbies in a profile of some kind BEFORE I walked past. But I guess that’s OK for quiet side streets – but in busy London thoroughfares that just isn’t going to work. That is unless cloning takes off too.

Filed under: Advertising, Analytics, Branding, Measurement, Planning, Social Media, Strategy, Usability, marketing

An Excellent Web Design Best Practice Guide

e-consultancy have just introduced their latest best practice guide. This time it concerns itself with Web Design.

Now this is a popular topic, and everyman and his dog has a perspective on what to do and what not to do when it comes to web design. But just for a change, e-consultancy introduced this particular guide with a testimonial; and quite rightly they are proud that even the BBC are saying very nice things about it.

This is first-rate piece of work that will provide an invaluable reference for anyone involved in the production of websites . I’m personally delighted to see a document that so clearly espouses the broader role that designers must play, beyond the creation of the visual layer, in order to achieve this success.
Adam Powers, Head of Design, Vision – BBC

Do you need insight into how to develop your next web project?
Not a web designer?
Not sure where to look?

e-consultancy’s comprehensive 350-page Web Design Best Practice Guide, will provide you with a single point of reference on the key aspects of web design.

If you are a member of e-consultancy this report is FREE. If you are not a member it’s yours for £99.00. In fact is you pay £149.00 you’ll get access to every single report and piece of content they have – lock stock and barrel. Now that’s value.

e-consultancy reports are aimed at empowering people who work in business and marketing roles, and this one is no different, though it can also be used as a reference guide for web designers.

- So what’s in this guide?

e-consultancy believe that there are 14 key aspects of web design that need to be managed for a successful outcome. As such, their Best Practice Guide includes plenty of detail on the following:

1. Strategy and planning
2. Internet marketing planning and improvement process
3. User-centred web design process
4. Web usability
5. Web accessibility
6. Information architecture
7. Visual design
8. ‘Findability’ – best practice principles
9. Search engine optimisation (SEO) best practice principles
10. Persuasive design & copywriting
11. Using web analytics to improve website design effectiveness
12. Technical site requirements
13. The law – is your site legally compliant?
14. Selecting agencies to support web design

What I think is super is that there is a free sample for non-subscribers, or those of you that fancy trying before you buy.

Filed under: Analytics, Books, Design, Measurement, Online, Planning, RSS, SEO, SEO / SEM, Search Engine Optimisation, Strategy, Usability, Web, Web2.0, copywriting, marketing, web 2.0, webmasters

43 Web Design Mistakes You Should Avoid

43 Web Design Mistakes You Should Avoid

Filed under: 2.0, Analytics, Branding, Customer service, Design, Measurement, Online, Online Video, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Usability, Viral, Web, Web2.0, illustration, marketing, web 2.0, webmasters

6 FREE sample RFP templates for your marketing projects

Need to find a new agency, platform, or other supplier of digital services? Need help in outlining your project? Need to know the right kinds of questions to ask and how to specify your requirements?

e-consultancy have just published six Request For Proposal (RFP) templates to help you improve the process of briefing and choosing new suppliers.

Each RFP is specific to one of the key internet marketing disciplines as follows:

1. Search Engine Optimisation (SEO) – RFP >>

2. Paid Search Marketing (PPC) – RFP >>

3. Email Marketing – RFP >>

4. Affiliate Marketing – RFP >>

5. Web Analytics – RFP >>

6. Usability and User Experience – RFP >>

e-consultancy Subscribers can download these templates immediately

For non-subscribers there are free samples available to give you a glimpse of what’s contained within.

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Direct Email, Email, Measurement, Online, SEO, SEO / SEM, Search, Search Engine Optimisation, Usability, Web, Web2.0, marketing, web 2.0

Online marketing & the business case

Having trouble convincing yourself, your boss, your investors, or your client, about the merits of investing in online marketing? Struggling to back up your arguments?

e-consultancy have produced six ready-made ‘business cases’ for the key internet marketing disciplines that every company should consider embracing. They are:

1. Search Engine Optimisation (SEO) – The Business Case >>

2. Paid Search Marketing (PPC) – The Business Case >>

3. Email Marketing – The Business Case >>

4. Affiliate Marketing – The Business Case >>

5. Web Analytics – The Business Case >>

6. User Experience – The Business Case >>

Each report provides you with a framework for a presentation and contains lots of facts and figures so you can make a solid case for investment.

The reports are also ideal for beginners who want to understand why these subjects are important to business success.

Subscribers can download all the guides immediately.
For non-subscribers there are free samples available to give you a glimpse of what’s contained within.

E-consultancy subscribers have access to all of their research, for as little as £149 per year. Get the detail here.

Filed under: Advertising, Affiliate Marketing, Analytics, Direct Email, Email, Measurement, Online, SEO, SEO / SEM, Search, Search Engine Optimisation, Strategy, Usability, marketing