Please help

Posted on March 14, 2008 by Chris Hoskin

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

Filed under: 2.0, ACL, Adobe, Advertising, Affiliate Marketing, Analyst, Analytics, Apple, Awards, BBC, Blog, Blogging, Blogroll, Books, Branding, Business, Buzz, CBS, CIM, CRM, Charity, Colour, Computer, Computing, Conversational marketing, Conversion, Cool, Corbis, Customer service, Data, Deloitte, Design, Direct Email, Direct Mail, EMI, Email, Entertainment, Entrepreneur, Events, Experiential, Facebook, Fairchild Semiconductor, Forrester, Fun, Gartner, Google, IBM, IODA, IT, IT Planning, Ideas and Riffs, Illusion, Imagery, Influence, Infrared, Job, Keywords, Knee, MIT, Mac, Measurement, Media, Microsoft, Mobile, Music, News, Online, Online Video, Open Social, PC, PR, Planning, Power 150, Printing, Public Relations, Punchstock, Quotes, RSS, Religion, Remarkable, Research, SEO, SEO / SEM, SPARQL, SQL, Salmon, Scene7, Search, Search Engine Optimisation, Second Chance Tuesday, Second Life, Semantic Web, Sinclair, Social Graphs, Social Media, Social Networking, Software, Sony BMG, Spam, Spectrum, Strategy, Surgery, Survival, TV, Tattoo, The Orchard, Tim Berners-Lee, Twitter, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, WIFI, WIKI, WOM, Warner Music Group, Web, Web2.0, White Paper, Wired.com, Wordpress, Xerox, Xuuk, Yahoo!, YouTube, ZX, blogs, bob, copywriting, digital, dotcoms, garfield, iStock, ideas, illustration, last.fm, marketing, ogilvy, permission, photography, podcast, sport, startups, stock photography, technology, trust, venture capital, verge, web 2.0, webmasters, wi-fi, word of mouth | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

The 26 Week Internet Marketing Plan

Posted on February 24, 2008 by Chris Hoskin

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: , , , , , , , , , , , | 1 Comment »

Banner Blindness

Posted on August 20, 2007 by Chris Hoskin

The most prominent result from Jakob Nielsen’s new eyetracking studies is not actually new. He simply confirmed for the umpteenth time that banner blindness is real. As I have always thought, users almost never look at anything that looks like an advertisement - whether or not it’s actually an ad.
Remarkable.
According to Nielsen’s findings, [...]

Filed under: Advertising, Analytics, Measurement, Online, Research, Strategy, Usability, Web, marketing | 3 Comments »

You may say I’m a dreamer

Posted on August 6, 2007 by Chris Hoskin

Imagine there’s no heaven
It’s easy if you try.
No hell below us,
above us only sky.
Imagine all the people
living for today.
Imagine there’s no countries.
It isn’t hard to do.
Nothing to kill or die for
and no religion, too.
Imagine all the people
living life in peace.
You may say I’m a dreamer.
But I’m not the only one.
I hope someday you’ll join us
and [...]

Filed under: Analytics, Computing, Data, Ideas and Riffs, Measurement, Music, Planning, Remarkable, ideas, marketing | Tagged: | No Comments »

The Power 150 (and the hangers on)

Posted on July 27, 2007 by Chris Hoskin

Yikes. This blog has been listed on The Power 150. Kind of.
Actually we are listed in the ‘honourable mentions’ list.
This blog is rated as the 297th best English language blog about marketing in the World. WOW.
And drilling a bit further we are the 22nd best UK marketing blog.
Time to have a sit [...]

Filed under: Analytics, Awards, Blog, Blogging, Fun, Ideas and Riffs, Measurement, Power 150, Social Media, blogs, ideas, marketing | 1 Comment »

FREE Event: Online Marketing 2007

Posted on June 20, 2007 by Chris Hoskin

Online Marketing 2007, (26-27 June) brought to you by NMA and Marketing Week, is one of the only UK events to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. It’s now in its third year and the show promises it’s bigger and better than [...]

Filed under: 2.0, Advertising, Affiliate Marketing, Analytics, Blog, Blogging, Branding, Buzz, Customer service, Design, Direct Email, Direct Mail, Email, Experiential, Fun, Measurement, Online, Online Video, PR, Planning, Public Relations, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Software, Strategy, Usability, Viral, Web, Web2.0, ideas, marketing, web 2.0, webmasters, word of mouth | 2 Comments »

Billboards that know when you look at them

Posted on June 13, 2007 by Chris Hoskin

Billboards that know when you’re looking at them will soon be a reality, if new eye-tracking gear from a Canadian startup makes good on its maker’s claims.

The eyebox2 from xuuk is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 [...]

Filed under: Advertising, Analytics, Branding, Measurement, Planning, Social Media, Strategy, Usability, marketing | 2 Comments »

An Excellent Web Design Best Practice Guide

Posted on June 8, 2007 by Chris Hoskin

e-consultancy have just introduced their latest best practice guide. This time it concerns itself with Web Design.
Now this is a popular topic, and everyman and his dog has a perspective on what to do and what not to do when it comes to web design. But just for a change, e-consultancy introduced this [...]

Filed under: Analytics, Books, Design, Measurement, Online, Planning, RSS, SEO, SEO / SEM, Search Engine Optimisation, Strategy, Usability, Web, Web2.0, copywriting, marketing, web 2.0, webmasters | No Comments »

43 Web Design Mistakes You Should Avoid

Posted on May 1, 2007 by Chris Hoskin

43 Web Design Mistakes You Should Avoid

Filed under: 2.0, Analytics, Branding, Customer service, Design, Measurement, Online, Online Video, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Usability, Viral, Web, Web2.0, illustration, marketing, web 2.0, webmasters | No Comments »

6 FREE sample RFP templates for your marketing projects

Posted on April 28, 2007 by Chris Hoskin

Need to find a new agency, platform, or other supplier of digital services? Need help in outlining your project? Need to know the right kinds of questions to ask and how to specify your requirements?
e-consultancy have just published six Request For Proposal (RFP) templates to help you improve the process of briefing and choosing new [...]

Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Direct Email, Email, Measurement, Online, SEO, SEO / SEM, Search, Search Engine Optimisation, Usability, Web, Web2.0, marketing, web 2.0 | 3 Comments »

Online marketing & the business case

Posted on April 19, 2007 by Chris Hoskin

Having trouble convincing yourself, your boss, your investors, or your client, about the merits of investing in online marketing? Struggling to back up your arguments?
e-consultancy have produced six ready-made ‘business cases’ for the key internet marketing disciplines that every company should consider embracing. They are:
1. Search Engine Optimisation (SEO) - The Business Case >>
2. Paid [...]

Filed under: Advertising, Affiliate Marketing, Analytics, Direct Email, Email, Measurement, Online, SEO, SEO / SEM, Search, Search Engine Optimisation, Strategy, Usability, marketing | 3 Comments »