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As my current Marketing Manager is going on maternity leave, I need help. A years worth of help. It’s official. Email me with you CV if you think you are the up to the mark
This really is an exciting opportunity to contribute to a leading UK SI, Salmon. Salmon’s UK marketing department [...]
Filed under: B2B, Business, Job, Salmon, marketing, technology | Tagged: Job, Manager, marketing, Salmon | 8 Comments »
If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]
Filed under: Advertising, Affiliate Marketing, Analytics, B2B, Blog, Blogging, Branding, Business, Buzz, Conversion, Data, Direct Email, Entrepreneur, IT, IT Planning, Influence, Keywords, Measurement, Media, Online, Online Video, Open Social, Planning, RSS, Research, SEO, SEO / SEM, Search, Search Engine Optimisation, Social Media, Social Networking, Strategy, Usability, User Generated Content, Viral, Viral Coefficient, Virtual Worlds, Web, Web2.0, YouTube, blogs, copywriting, marketing, permission, podcast, technology, web 2.0, word of mouth | Tagged: david Bain, Internet Marketing, Internet Marketing Plan, Jonathan Farrington, Marketing Automation and Launch, Marketing Strategy, Marketing Training, Purple Internet Marketing, Strategic Plan, The 26 Week Internet Marketing Plan, Website Structure, Yaro Starak | 1 Comment »
Sporting icons have long been used in B2C advertising. Thierry Henry for Renault, David Beckham for Adidas and dare I say it George Foreman for the….ahem….Lean Mean Fat Reducing Grilling Machine.
Initial thinking might lead you to the conclusion that B2B, and high technology marketing in particular, has been slower to adopt the celebrity endorsement. [...]
Filed under: Advertising, B2B, BBC, Branding, Business, marketing, technology | Tagged: Accenture, Advertising, B2B, B2C, celebrity, endorsement, Milnolta, Ronaldinho, Tiger Woods | 6 Comments »
Does anyone out there have good examples of WordPress being used for a B2B Corporate website?
This is not related to my job - but a family member asked the question, and I hadn’t considered it before.
Any tips, examples or feedback appreciated!
Filed under: B2B, Business, Online, Planning, Strategy, Wordpress, marketing, technology | Tagged: B2B, Business, Corporate, website, Wordpress | 4 Comments »
Oh lovely juberly.
A debate is raging about Enterprise Software v Consumer Software. This is right up my street as I market one, and use the other.
What great reading!
Robert Scoble started it by having the balls to say that ‘Enterprise Software’ isn’t covered by blogs and journalists. Instead, he points [...]
Filed under: B2B, BBC, Software | Tagged: B2B, B2C, Consumer Software, Enterprise Software, Robert Scoble, Sexy | 3 Comments »
There is plenty of discussion out there about B2B and B2C marketing, and whether there is a difference in the disciplines. On the one hand business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. And yet there is a perspective that [...]
Filed under: B2B, BBC, Branding, Customer service, Direct Mail, Software, ideas, marketing | Tagged: B2B, B2C, best practices, Brand, Branding, Customer service, Direct Mail, DM, seth godin, Sky, trust, vista consulting | No Comments »
I wrote about Customer Managed Relationships (CMR) here back in July.
The debate still goes on here and here. I find it interesting that web 2.0 technologies are very aligned to this ethos, and that in the context of B2B, web 2.0 may help organisations better understand their customers - and at least partially ‘deal [...]
Filed under: 2.0, Advertising, B2B, Business, CRM, Customer service, Facebook, Ideas and Riffs, Open Social, Social Media, Strategy, User Generated Content, Viral, ideas, marketing | Tagged: B2B, Customer managed relationships, Facebook, Open Social, web 2.0 | No Comments »
Silicon.com has come up trumps with its Agenda Setters for 2007. Take a look at the List and see who’s on it. Alternatively take a peek at the break downs by Business Leaders, Technologists, Entrepreneurs, and Media Movers.And for the real trend followers there is the Achievers 2000-07 trackback (which charts the top performers over [...]
Filed under: Analyst, Awards, B2B, BBC, Business, Computing, Entrepreneur, IT, Influence, Measurement, Research, Web, Web2.0, marketing, startups, web 2.0 | Tagged: , Agenda Setters, Business Leaders, Entrepreneurs, innovation, Media Movers, Silicon.com, Technologists | No Comments »
The Direct Marketing Association (DMA) has teamed up with six other trade bodies, including the Internet Advertising Bureau (IAB) and the Institute of Sales Promotion (ISP), to raise the profile and standard of business-to-business marketing communications in the UK.
The joint initiative, to be called the B2B Best Practice Alliance, will cover 14 areas of B2B [...]
Filed under: B2B, Business, Planning, Research, Strategy, marketing | No Comments »
According to Scoutblogging, successful blogging is not just about being the best writer on the web or even the most prolific. Phew!
Being a successful blogger is about “creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links [...]
Filed under: B2B, Blog, Blogging, Business, Conversational marketing, Social Media, Strategy, blogs, marketing | 2 Comments »
By popular request, you can now subscribe to this blog by email. Powered by Feedburner, an email simply shows up in your inbox once a day. It is the same low, low price as the regular blog, but a bit more convenient for the easily forgetful, or the very busy marketing or technology executive.
Filed under: 2.0, Advertising, B2B, Branding, Business, Direct Email, Email, Planning, Strategy, ideas, marketing | No Comments »
A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]
Filed under: 2.0, Advertising, Affiliate Marketing, B2B, Blog, Blogging, Branding, Buzz, CRM, Customer service, Direct Email, Direct Mail, Experiential, Ideas and Riffs, Measurement, Planning, Strategy, Viral, blogs, ideas, marketing, word of mouth | No Comments »
I got an invite to a webinar today. I get a lot of these. Tech vendors LOVE their webinars.
I’ve read the title of the invite twice. Twice. Slooooooowly.
“TWO WORLDS COLLIDE: Combining PPM and ALM, from the PMO Perspective” *
Now I’ve worked in technology marketing all my working life. I get technology.
But the use of two, [...]
Filed under: Advertising, B2B, Computing, Direct Email, Direct Mail, Events, IT, Ideas and Riffs, Strategy, copywriting, ideas, marketing | 1 Comment »
I got a letter today.
A very bad letter. And not simply one of those red ones when you’ve not paid a bill of some kind.
It was sent second class, which suggests to me that the sender was semi cost-conscious. Why would you ‘waste’ money on DM right?
Anyway, any thought I had that the [...]
Filed under: Advertising, B2B, Direct Mail, marketing | 2 Comments »
Building a brand is just like learning to drive.
Most learner drivers spend months with their instructor - practicing maneuvers, turns, gear changes and how to handle other traffic. But it’s not until they have passed their driving test - that they actually begin to ‘learn to drive’.
When it comes to building a brand - you [...]
Filed under: B2B, Branding, Ideas and Riffs, Planning, Strategy, ideas, marketing | No Comments »
