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Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

‘Grown up’ social networking

There is a good piece in silicon.com today about LinkedIn, and how their CEO believes that it is very different to Facebook and the other social networking sites.
I agree, and somewhat bizarrely disagree completely.
I’m very much in tune with LinkedIn’s CEO and his thinking about LinkedIn’s role and ‘reason for being’. In fact I [...]

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

Lazysphere. An Idea spreading fast

I really didn’t know whether to write this. But ho-hum. Here goes….
On his blog Micro Persuasion, Steve Rubel explores technology and its impact on marketing communications. One of his posts The Lazysphere and the Decline of Deep Blogging has really struck a cord with bloggers, journalists and online observers. And [...]

50 ‘Influencial’ Bloggers

This was so funny that I laughed out loud. And then, damn it I nearly turned the laptop off.
Was it tongue in cheek perhaps? No. I didn’t realise the list was quite so serious.
You see on the blog (a blog about blogging btw) they have listed their ‘Fifty Most Influential Bloggers‘. [...]

Madcomments - a platform to comment on the marketing, advertising and design communities.

Social media has been causing a storm over the last few weeks with many surprising and often contradictory stories.
Social networking worked for Cadbury’s, as the imminent re-launch of the Wispa bar shows, but can it really help brands turn around their fortunes? Can it be true that ads on sites with user generated content [...]

10 Tips for Becoming a Great Corporate Blogger

According to Scoutblogging, successful blogging is not just about being the best writer on the web or even the most prolific. Phew!
Being a successful blogger is about “creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links [...]

Mr. and Mrs. Average

See how you compare with the UK’s IT and Business Decision makers in these Silicon.com surveys.
Do you think a business blog can be a good way for companies to communicate with their customers?
View Results
What is the biggest expenses claim you’ve ever made?
View Results
When you are on holiday, how often do you check your work [...]

Working at big co. just got duller

How predictable. A big I.T. company is telling it’s employees how to behave online….
IBM has just released ‘employee guidelines‘ for virtual worlds. The seven-page .pdf outlines basic principles governing how employees should represent IBM in the virtual arena.
Rules like these make me feel sad. It seems that the bigger the company, [...]

The Power 150 (and the hangers on)

Yikes. This blog has been listed on The Power 150. Kind of.
Actually we are listed in the ‘honourable mentions’ list.
This blog is rated as the 297th best English language blog about marketing in the World. WOW.
And drilling a bit further we are the 22nd best UK marketing blog.
Time to have a sit [...]

A Potted History of B2B High-Tech Marketing

A while ago, brands were communicated simply by ‘campaigns’. Blast a message out a gazillion times and the message would hopefully ’stick’, and hey presto…..more sales. A consistent monologue was established. In this era, messages and media were key. Communication was the order of the day. But times [...]

Web trend (tube) map

They have done it before: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective.
They have done it again – and better.
After popular demand – here is iA’s next Web Trend Map:

Top 50 Sites of 2007

From Photonhead.com to Cellswapper and FunnyorDie.com to Lastfm, Time Magazine (in partnership with CNN) have chosen their favorite sites of the year.  You can vote too.
Social bookmarking sites feature prominently, as do sites that focus on providing web services and information and news.
As Time Magazine is very US centric, it is fascinating to see the [...]

Weekend Round-up

I’ve played the role of ‘consumer’ this weekend - as opposed to thinking too much about life, marketing, and consequently dropping my thoughts down in posts.
Saturday was spent at a Children’s Food festival.
And today my family travelled into London to visit Star Wars Celebration Europe.  My four year old is 2 1/2 years into his [...]

How to create an effective + unique blogging experience

This is simply a great presentation about creating an effective + unique blogging experience.

I particularly like the 4c’s of Blogging….

Content
Community
Consistency
Clarity

….and in particular the concept of bloggers aspiring to be ‘Conversation Architects’.
I’ve broken many rules by regurgitating this content. But when the content is THIS good I think it’s worth sharing.
And when your done [...]