The future of marketing communications….

….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.

Column inches - a lesson in logo (re)design

Elegant font & web 2.0 colour palette used in new logo redesign: £14,000.00
Printed Mousemats: £1,000.00
Printed Pens: £500.00
The look on everyone’s face when they see a picture of a man holding his, er, column inches, when the logo is put on its side: Priceless.

So. All publicity is good publicity right? Alas maybe not.

Branded Software Experiences

Branded Software Experiences - A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com

Please help

Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).

The 26 Week Internet Marketing Plan

If I said to you, you can learn about Internet Marketing in a weekend, and implement a thorough Strategic Internet Marketing plan in just 26 weeks, you might react in two negative ways; depending on your perspective. I know I did.
How can you provide me a strategic plan? That’s nonsence.
or
26 weeks? That’s [...]

A map of the Internet & Web trends

Information Architects have presented their Web Trends Map (2008 beta). This time they have taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map. By the way, I posted about previous versions before, here.

Ok so what is it? In simple terms its [...]

Celebrity endorsement. The good and bad

Sporting icons have long been used in B2C advertising. Thierry Henry for Renault, David Beckham for Adidas and dare I say it George Foreman for the….ahem….Lean Mean Fat Reducing Grilling Machine.
Initial thinking might lead you to the conclusion that B2B, and high technology marketing in particular, has been slower to adopt the celebrity endorsement. [...]

6 factors that make a marketing leader successful

Forrester’s Marketing department do a great job, and they have cut me a very personal email called the Marketing Leadership home page, which has 6 Success Imperatives - the 6 factors that make a marketing leader successful.
Needless to say each imperative leads to a report that I can’t share, but I can share the [...]

Zag your way to brand differentiation

It’s not new. But I am reading Zag which is all about the notion that radical differentiation is the #1 discipline of high-performance brands (and I really want to shout about it!)
If you have read it. Apologies.
BUT if you haven’t, part 1 of the Zag workshop explains why differentiation is key:

Bonus. New [...]

The Meatball Sundae Webinar: A review

WOW. What a great way to spend an hour! With 2000 people on the call Seth Godin’s seminar about ‘Meatball Sundae’ was well worth the investment in time.
I thought I’d quickly highlight what was said in the seminar, and how I interpreted this, for those who could not attend and haven’t read the book.
———————
This is [...]

Seth Godin Webinar

Being based in the UK, getting to hear Seth Godin live is pretty rare. Thank god for YouTube recordings and the web generally eh?
Although face-to-face is best, this webinar is going to be a great way to hear him speak ‘live’, hear some stories and anecdotes and learn from one of the very [...]

Learning from the B2C sector

There is plenty of discussion out there about B2B and B2C marketing, and whether there is a difference in the disciplines. On the one hand business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy. And yet there is a perspective that [...]

Greatest Copy Shot Ever Written

In the year 2000, some of the stars of creative advertising during the 20th century nominated 115 best slogans, straplines, taglines, and headlines. Nick Padmore in The greatest copy shots ever written has analysed the list a bit further.Nick is a digital copywriter at bd-ntwk/London and admittedly has ‘an unhealthy interest in how language [...]

Build Your Brand in Bits and Bites

I am a huge ChangeThis fan, and I am always happy to promote a manifesto they publish that I admire.  Like Build Your Brand in Bits and Bites: Building Your Personal  Brand Online, by William Arruda and Kirsten Dixson.
Arruda and Dixson warn: “You are being googled.” Internet research is now a no-brainer in the hiring [...]

How Apple creates loyal customers

Inside CRM editors have listed 12 effective strategies that Apple uses to create loyal customers.
In essence ‘complete solutions’, ‘familiar formats’ and the ‘cool factor’, keep customers coming back - but the full list is worth reading.