August 10, 2009 • 10:15 pm 1
A nice presentation created by Matt Dickman, and posted on his slideshare page.
Filed under: 2.0, Advertising, Branding, Business, Customer Experience, Design, Influence, Strategy, Twitter, Web, Web2.0, ideas, marketing, technology, web 2.0, word of mouth
March 2, 2009 • 9:01 am 1
The 100 Best Business Books of All Time has been on sale for over three weeks now. I haven’t read it yet (or bought a copy) but it sounds very good.
The 100 books covered covered are listed here.
Filed under: Books, Branding, Business, Entrepreneur, Ideas and Riffs, Media, Planning, Strategy, ideas, marketing , 100 Best Business Books, 800ceoread, Jack Covert, Todd Sattersten
February 25, 2009 • 9:35 am 0
Futurelab is a marketing strategy consultancy with a focus on customer-centricity and innovation. They help:
Now I have never worked with Futurelab, nor can I say with any authority whatsoever, that they are good at what they do. But I was delighted when they emailed me with a nice report offer.
As a result of Futurelabs belief that something is “seriously broken in the land of marketing”, they have decided to encourage debate and thinking by producing and distributing two reports.
The reports analyse the disconnect that currently exists between brands and the agencies that service them – with the aim to encourage a global conversation on the renaissance of marketing as a profession that drives profit, innovation and customer-centricity.
Here is what they cover;
For each disconnect (between Brands and Agencies) they offer suggestions and tips brand leaders can apply to get their agencies to better deliver what they need.
Great stuff.
Filed under: Advertising, Branding, Business, Media, Planning, Strategy, ideas, marketing, technology , agencies, Branding, brands, Bridging the Brand Divide, customer, disconnect, Futurelab, innovation, investment, marketing, profit, Reconsidering the Advertising Industry
December 21, 2008 • 10:05 pm 1
I wanted to draw you attention to a FREE resource for those of you who want to benefit from a community of the world’s digital marketing and ecommerce professionals. Econsultancy exists to help its members “sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.” I have to say that it is a great source of independent advice and insight on digital marketing and ecommerce.
imho there’s no shortage of marketing opinion online, but being ten years and with 71,000 marketers Econsultancy is pretty special. Bronze membership is FREE and there is more info here.
These are complimentary reports you get for free upon joining (there’s another 20+ too!). Great, er, value!
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Online PR Industry Benchmarking Report
By Michelle Goodall and Aliya Zaidi, December 2008
Overview Authors: Michelle Goodall and Aliya Zaidi Pages: 35 Features: Survey-based research about the Online PR Industry, with expert input from respected industry commentators.
By Econsultancy, December 2008
This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work.
November 2008
By Econsultancy, November 2008
The third annual Online Customer Engagement Report has been produced in partnership with cScape. This research is based on a survey of 1,300 respondents carried out in September and October 2008.
By Econsultancy, November 2008
This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing held in autumn 2008.
By Econsultancy, October 2008
This DoubleClick-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping.
By Econsultancy, October 2008
This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Paid Search.
By Econsultancy, October 2008
This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing.
By Econsultancy, September 2008
This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation.
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The Services Econsultancy Provide:
Reports: Econsultancy is an award-winning online publisher of reports covering best practice, user experience benchmarking, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of e-business.
Training, Learning & Development: Econsultancy operates a highly popular training division, used by the world’s leading brands for staff education, both in-house and via public courses. We provide training across all areas of digital marketing and ecommerce and at all levels from accredited one day courses to formal qualifications including diplomas and a Masters in Digital Marketing.
Events: Econsultancy hosts over 100 events a year, including conferences such as the Online Marketing Masterclasses, Future of Digital Marketing and Digital Cream as well as regular Supplier Showcases, Roundtables, the annual Innovation Awards and a range of social events.
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Free memberships of marketing clubs, and online resources are ten a penny. You just have to surf, or browse LinkedIn groups to see that. But Econsultancy is very different. I’d highly recommend you join if you are an internet professional who wants practical advice on all aspects of e-business.
Filed under: Affiliate Marketing, Analyst, Analytics, Blogging, Branding, Business, Buzz, CRM, Customer Experience, Design, Direct Mail, Email, Events, Media, Mobile, Online, Planning, Research, SEO, SEO / SEM, Search Engine Optimisation, Social Media, Strategy, Usability, User Generated Content, Viral, Web, Web2.0, digital, marketing, technology, web 2.0 , development, ecommerce, Econsultancy, Events, Free, learning, reports, Strategy, training
December 15, 2008 • 11:31 pm 1
You’ve probably heard it a thousand times.
“You’re call may be recorded and used for training purposes.”
I no longer believe it when I hear it. And if I don’t believe it, I’d expect many others don’t either.
By all means record calls, make improvements: call centre representatives are a very important bridge to a brand. But keeping these types of disclaimers on ALL of the time is not the right thing to do. Far from it. It’s a lazy and fake way of pretending that you care about customers – and it has a negative effect now.
Could a company be more insincere? If a company wants to try they might want to throw up a library shot of beautiful call centre representatives as a starter!
Filed under: Branding, Business, CRM, Customer Experience, Customer service, ideas, marketing , Branding, call recording, Customer service, training
December 2, 2008 • 7:41 pm 0
Here are some micro postings and bookmarks, c. November-December:
Merriam-Webster’s 2008 Word of the Year – from Boing Boing.
Too be honest it will be a few years before the American Dialect Society’s 2005 Word of the Year (“truthiness”) is beaten imho.
The Book Design Review blog’s top book covers for 2008 – from Boing Boing.
The Trouble with Physics wins for me.
The leading application and service providers laying the foundation for the Top 500 retailers’ e-commerce operations – from Internet Retailer.com
Everything is an Emotional Buy – from CSM
(Poor spelling aside, this piece makes some good points)
B2B Branding – from Neutron
The Death of Blogging – (How Twitter, Flickr, Facebook Make Blogs Look So 2004), from Wired.
Luckily no mention of Pownce in the title. Personally I think that the rumours of the death of the blogosphere are perhaps greatly exaggerated.
Filed under: Art, B2B, Books, Branding, Design, Micropostings, Twitter, Wired.com, marketing, technology , B2B Branding, best book cover design, ecommerce technology, neutron, truthiness, Wired death of blogging
October 24, 2008 • 5:39 pm 1
I like Apple’s marketing. It’s great.
(Do I still have your attention? Bear with me on this)
But their runaway success has a down side (not for Apple).
The (very) big downside is the Powerpoint slide that looks a bit like this:
You’ve seen it before right? Wrong. I knocked this out 30 seconds ago. But one’s like this are used in nearly every presentation given by creative agencies and design teams trying to make a point.
OMG! Wake me up ten minutes into the pitch or presentation when you’ve got to the bit when you demonstrate your own creative thinking you me-to-wannabe-good-for-nothing-look-a-like-creative-agency-of-little-distinction.
Arrrgggghhhhh.
Do people fall for this?
Filed under: Apple, Branding, Business, Design, Fun, Ideas and Riffs, Media, Strategy, ideas, marketing, technology , Apple, Ctreative Pitch, Powerpoint
October 6, 2008 • 11:00 pm 0
Back in March I wrote about CV’s (that’s a ‘résumé’ to satisfy my US readers). In that post (admittedly pre-economic downturn and global credit crunch) I was joining a conversation about the need to have a CV to get a “remarkable” job. At the time my gut instinct was “yes”, and remains that way.
In fact what I said at the time was; “In a world dominated by ‘average’ and ‘ordinary’, the easiest, fastest and most efficient means to show how remarkable you are is to stand out alongside ‘average’, and show it for what it is. Be close enough to warrant comparison. Far enough apart to stand out.“
At the time Seth Godin said “If you rely on your resume, you’re playing the wrong game…” (see post comments); albeit he admitted he was being particularly hyperbolic in his original post to make his point. I think he was right on both counts.
And yet just 7 months later – here we are. For many, job hunting is a stark reality. There’s doom, gloom, stocks tumbling and low low confidence. Plus the heady mix of redundancy and competition. And probably confusion with CV’s & résumés flying about amid posts like “Can LinkedIn win from losers?” and sort your CV cropping up left right and centre. So what should you do if you need a job (remarkable or otherwise)?
My advice is read Seth’s original post as well as another by Robert Scoble who recently offered more advice just very recently.
A pinch of Godin + a dash of Scoble will get things moving in the right direction for you I am sure – and it will certainly help you begin to market your personal brand much more effectively.
Filed under: Branding, Business, ideas, marketing , credit crunch, CV, Godin, how to get a job, LinkedIn, personal branding, Résumé, Ressession, Scoble
July 31, 2008 • 10:14 pm 2
Adam Kmiec is an Interactive Marketer at Colle+McVoy. His presentation on Slideshare about micro interactions is well worth looking at.
Filed under: 2.0, Advertising, Branding, Business, Conversational marketing, Customer service, Design, Facebook, Ideas and Riffs, Media, Social Media, Social Networking, Strategy, Twitter, User Generated Content, WOM, Web, Web2.0, digital, ideas, marketing, technology, trust, web 2.0, word of mouth , 2.0, interactions, interactive, marketing, Media, micro, new, social, Twitter, Web
June 4, 2008 • 9:46 am 0
David Armano’s excellent diagram of the ladder up to Brand Heaven and the ladder down to Brand Hell.
Filed under: Branding, Business, Strategy, ideas, illustration, marketing, trust , armano, brand heaven, brand hell, Branding, marketing, Strategy
May 20, 2008 • 9:50 pm 1
….or “How to think in a world gone digital.” by Jan Leth, Ogilvy & Mather.
Filed under: 2.0, Advertising, Branding, Business, Buzz, Data, Design, Ideas and Riffs, Media, Planning, Social Media, Social Networking, Strategy, User Generated Content, Web2.0, digital, ideas, marketing, ogilvy, technology, web 2.0, word of mouth , 2.0, Advertising, alpha, beta, conversations, dada, Data, digital planning, future, Jan Leth, ogilvy, Web
May 6, 2008 • 9:05 pm 0
Elegant font & web 2.0 colour palette used in new logo redesign: £14,000.00
Printed Mousemats: £1,000.00
Printed Pens: £500.00
The look on everyone’s face when they see a picture of a man holding his, er, column inches, when the logo is put on its side: Priceless.
So. All publicity is good publicity right? Alas maybe not.
Filed under: Branding, Design, Planning, marketing , Business, Design, Logo, marketing, OGC, redesign
April 21, 2008 • 9:17 am 0
Branded Software Experiences – A Cost-Effective and Critical Component of Your Brand Advertising Mix. Free Whitepaper from the BrandChannel.com
Filed under: Branding, Business, Software, Strategy, White Paper, marketing, technology , Brand, Brandchannel.com, Branding, Jackson Fish, Software, Whitepaper
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March 14, 2008 • 10:42 pm 0
Please help
Sport Relief
(I should apologise for bringing you here by illicit categorisation and tagging, but I won’t. You might have wasted just 10 seconds. Hopefully you will make the choice to change someone’s world in less than a minute).
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